3 Effective ways of Retargeting

The Retargetingremarketing, or also known as remarketing, is a form of online advertising that allows users who have visited your website to receive advertisements after they have left your site. Only 2% of website traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% that do not convert. So, for a message to be effective, it is advisable that it reaches the user in different ways and at different times, thus increasing the chances of conversion.
The approach to the Cross Channel Marketing is increasingly necessary. To carry out a successful marketing strategy, it is very effective to reach the user through different channels to lead our users to the purchase or acquisition of our product or service. We want to propose an example of retargeting, breaking down the walls between the different channels, in order to coordinate them in more elaborate and complementary strategies. We are going to talk about the combination of email with two digital channels with a great relevance nowadays: Facebook and Google Adwords. We will be able to reach our audience by adapting the message to the specific characteristics of each channel.
Here are three effective forms of Retargeting combining these channels:
1. Raise our email list to AdWords. This list will allow us to focus our messages to users who have already had contact with the brand, so that we can personalise our message and show it in Google search.

 
2. Create segments on Facebook of those users who have visited our landing page or have liked our page and impact them with personalised ads by means of Facebook Ads.

3. Identify the Facebook users who receive our email marketing campaigns and complement them on the Facebook page with related ads by Facebook Custom Audiences.

 
Have you ever used these channel combinations? We invite you to share your experience and results in the comments.