5 keys to avoid spam in email marketing
When you try to promote your products by email, one of the biggest fears you may have is that the message will end up in the spam folder of your subscribers. So, you may ask yourself: How to avoid spam in email marketing?
These spam emails are the bane of email. At best, they are emails with useless information and junk links. But sometimes you have to be really careful with these messages, as they can be a hook for a scam or a virus.
For a long time, inboxes were full of this type of junk messages, but with the passage of time this number has been reduced, either by the care of each one at the time of browsing or by different anti-spam filters available to users.
Filters have tried to address this problem, but their operation is usually quite simple: they stigmatise a list of words and block all mail containing them.
Another defence strategy is to block any email from an unknown recipient.
Unfortunately, this option can sometimes block important emails or interesting offers, so those who opt for this option have to constantly check their spam folder to avoid such problems.
However, there are ways around these obstacles. So, if you intend to promote your brand through the mailing marketingYou should know how to avoid spam in email marketing - don't miss these five tips!
Avoid using too many images
Although the use of images While it gives emails a certain attractiveness and dynamism, it can end up being detrimental. An email whose content consists mostly of images is likely to be discarded and will never reach its destination.
Try to build an email with text inside it so that filters do not take it as junk content. This way potential customers will see what you send them instead of it being lost forever in a folder from which no one will rescue it.
Fortunately, the way e-mails are produced has evolved enormously in recent years, especially since the recent arrival of AMP in Gmail. The design possibilities are endless, so make the most of them to personalise your mailings and get the best results with your campaign.
If you make good use of all the tools and possibilities available to you, not only will you be able to avoid spam in email marketing, but you will also be able to see first-hand the full potential of email marketing. marketing technique.
Take care of your links
Links should be clear and inspiring trustHow many times have you seen links made up of letters, numbers and characters with no apparent meaning?
Many of these URLs are blocked to avoid malicious software that often arrives in such links. To avoid this, it is important to have a URL that is clear and does not generate any type of mistrust; this is known as an Friendly URL.
It is not the same to find a page about plastic packaging with a URL ending in "/envases-plasticos-baratos/" as it is to find a page with a URL ending in "/%Tpx1c5$#/". The former is much more attractive, clearer and, above all, more trustworthy, so the filter will surely ignore it and avoid email marketing spam.
Every time you add a new entry to your page, remember to look for the option to edit the URL to avoid future headaches.
Don't buy databases
Buying databases may seem like a great idea to acquire new customers, but the reality is the opposite, so DON'T DO IT. By running your campaign with a purchased database you will be sending information about your products to people who never authorised it and who are probably not interested in what you have to tell.
This may generate some annoyance among your contacts and, as a result, get you reported as spamer. If your account accumulates several of these reports, your emails will go straight to the spam folder of any email you send. And you don't want that, do you?
When you send your mailings, make sure that the people who receive the mailing have agreed to receive it. This is the best way to make sure that your mailings generate interest and will not be labelled as spam.
Buying databases may seem like a great option because of its simplicity, but in the long run the best option is to build up your database little by little. In this way you will get quality contactsnot simply contacts.
The unsubscribe button
Make sure your mailings involve an aid, not a prison. Sometimes, someone who was receiving your emails will decide not to receive them anymore and they have every right to do so, for whatever reason. Try to make it easy for them.
If the recipient cannot find the button for unsubscribe may get annoyed and report you as spam so that they will never receive your emails again. And I've already mentioned the bad consequences that this could have for you, haven't I?
When you create your mailings always make sure to include this button, it will help you score points when it comes to avoiding spam in email marketing. It is better to lose one subscriber than to end up in millions of spam boxes..
Also, even if the subscriber does not want to end your relationship, seeing the button available to them will give them peace of mind. It will show them that you are not trying to hold them against their will and that the relationship can end at any time they wish.
Space your emails
Few behaviours will scare off your contacts as much as compulsive emailing. Remember that running an email marketing campaign is not the same as spamming. Try always get in touch at the right time to give your subscriber the information they need.No more, no less.
It is better not to become a constant nuisance, but an interesting offer. Try to level the frequency of your mailings so that your emails are not a nuisance. At the end of the day, what you want is help with your information, not harass.
Follow these tips to avoid spam in email marketing. If you review your campaigns according to these keys, not only will you avoid your mailings becoming spam, but they will also be well received by your subscribers because you will offer them interesting and quality information.
Have you run such a campaign before? If so, please comment to share what precautions you took to avoid spam in email marketing - I look forward to hearing from you!
