5th EDITION: Insightful talks with professionals from the Email Marketing, Marketing Automation and CRM sector.
One year ago today he was born What's in your Inbox?a Digital Response podcast in which we keep you up to date with the latest news. revealing conversations with industry professionals with the aim of exploring the most effective methods for success.
Therefore, the content you are going to find in our podcast can be of great value if you are interested in the world of Email Marketing, Marketing Automation y CRM.
So, in this post, we are going to see valuable content from the hand of five professionals who have been on our podcast. They have told us about the different difficulties they encounter in their day-to-day work in their respective companies, and at the same time, they explain how they deal with them.
1. Maya Montoya
In this new chapter, we talked to Maya Montoya, an American based in Spain who will give us another perspective on the CRM from his experience working in the luxury and fashion sector.
Maya has extensive experience in this field, working in different sectors and in well-known companies such as ALOHAS, Carolina Herrera or Affinity.
Thus, we deal with topics such as the importance of data hygiene, the personalisation of marketing strategies for different markets and the application of emerging trends in digital marketing, such as time optimisation and advanced segmentation..
2. Natividad Cobano of ICL IBERIA
On this occasion, we had the opportunity to talk to Natividad Cobano, professional with more than 20 years of experience in leadership positions in both marketing and engineering.
Our guest is a expert in the art of email marketing and campaign automation. With a unique vision and deep industry knowledge, she has pioneered the development of digital strategies that generate tangible results for companies.
From their point of view, we will explore the intrinsic value of the email marketing in the B2B environment, as well as the innovative strategies he is implementing in his current role in a multinational company. in the chemical sector.
3. Eduardo Cano by Knowmad Mood
In this episode, Eduardo Cano immerses us in a deep journey through the email marketing strategies and emerging trends in the industry.
From the From personalised re-engagement to the evolution of technology marketing, we will discover how the synergy between data, technology and creativity is shaping the future of digital marketing..
4. Celso Conde
In this new chapter, we interviewed Celso Conde, a professional with a 17 years of experience in the world of data and digital marketing.
Celso offers a unique insight into how technology has transformed the way brands connect with their customers and how marketing strategies are orchestrated in the digital age..
Join us as we explore how technology has become a key enabler in optimising advertising campaigns, personalising experiences and improving customer engagement.
5. José David Díaz by Enrique Tomás
Finally, we present José Díaz, head of the e-commerce department at Enrique Tomása company that has brought the flavour and tradition of Spanish ham to homes all over the world.
In this conversation, José shares his experience in e-commerce expansion, the email marketing strategies they employ to attract and retain customers, and the challenges they have faced in their career..
From the importance of personalisation in marketing campaigns to the optimisation of the user experience.José gives us a detailed insight into how Enrique Tomás has managed to position himself in the global market.
Do you want to come as a guest?
If you want to come as a guest on the podcast or need help to boost your marketing tools, you can write to me at jp***@*************se.es or contact me by LinkedIn.
Remember that you can also listen to us through the platforms Spotify, Apple Podcast, e ivoox!
