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6 essential Digital Marketing platforms

5 November 2024 Comments Off on 6 plataformas imprescindibles de Marketing Digital

As we have commented on previous occasions in this blog, One of the most important tasks in the world of digital marketing is to have advanced tools to create personalised, efficient and valuable experiences for users.. Marketing automation and personalisation platforms are revolutionising the way companies manage their campaigns and optimise the customer experience.

So, in this post, we are going to introduce you to six platforms that are making an important difference in 2024: Salesforce, Emarsys, Klaviyo, Dynamic Yield, Bloomreach e Iterable. In addition, we will provide you with enough information about each one to see which of them is the one that best suits your business needs.

SALESFORCE

As we have commented on previous occasions in this blog, Salesforce is undoubtedly one of the global leaders in CRM and marketing. With products such as Salesforce Marketing Cloudwhich allows companies to managing multi-channel interactionsfrom email to social media, creating a continuous flow of communication with customers.

In addition, its product Einstein AI helps companies to enhancing segmentation and personalisationSalesforce is also distinguished by its flexibility and real-time data integration, making it ideal for companies with large numbers of customers and complex data. Salesforce is also distinguished by its flexibility and real-time data integration, making it an ideal tool for companies with large numbers of customers and complex data.

Highlights of Salesforce:

  • - AI-driven personalisation.
  • - Real-time integration and connectivity between multiple touch points.
  • - Scalability and adaptability in large organisations.

EMARSYS

Emarsysrecently acquired by SAPis a marketing platform that focuses on personalisation and the automation of omnichannel campaigns. Through its Customer Engagement PlatformEmarsys makes it easy to create connected experiences across email, SMS, social media and more. As such, its focus on automation enables brands to increase return on investment (ROI) while simplifying campaign management.

Highlights of Emersys:

  • - Advanced personalisation capabilities and omni-channel approach.
  • - Predictive targeting functionalities.
  • - Native integration with other SAP products, optimising their use in enterprise environments.

KLAVIYO

Klaviyo is a platform specially designed for e-commerce. Its focus is on personalising email marketing and SMS campaigns, allowing eCommerce to maximise their conversion potential. Integration with platforms such as Shopify and WooCommerce makes it especially attractive for businesses looking to increase sales through automation and audience targeting.

Highlights of Klaviyo:

  • - Integration with e-commerce platforms.
  • - Dynamic segmentation and real-time behavioural analysis.
  • - Email marketing and SMS automation focused on maximising conversions.

DYNAMIC YIELD

Dynamic Yield focuses on personalisation and is known for its ability to tailor the customer experience in real time. This platform allows marketing teams to adjust content, recommended products and experiences based on user behaviour, whether on the web, in an app or across marketing channels. This tool is particularly useful for companies looking to improve the customer experience through advanced personalisation and machine learning.

Highlights of Dynamic Yield:

  • - Real-time personalisation engine.
  • - Personalised user experience based on behavioural data.
  • - Integration with multiple marketing and sales channels.

BLOOMREACH

Bloomreach combines personalisation of user experience with a powerful search engine and content optimisation. Through its suite, known as Bloomreach Experience (brX)With Bloomreach, businesses can effectively personalise web content, recommend products and improve searches. Bloomreach is especially useful for online and retail businesses looking to optimise their digital catalogue and improve their customers' browsing experience.

Highlights of Bloomreach:

  • - Personalisation of web content and search engine optimisation.
  • - Advanced product recommendation tools.
  • - Focus on e-commerce and retail to improve website conversion.

ITERABLE

Iterable is a marketing automation platform designed to help brands create personalised, automated interactions with their customers across the entire customer lifecycle. With a user-centric approach, Iterable allows you to create workflows that span multiple channels such as email, SMS, push notifications and more, making it easy to manage large-scale campaigns. The platform also enables advanced A/B testing, optimising the effectiveness of each message.

Highlights of Iterable:

  • - Omni-channel management for the entire customer lifecycle.
  • - Advanced A/B testing capability and real-time customisation.
  • - Automated workflows integrating multiple touch points.

As mentioned, choosing the right marketing platform will depend on a number of factors, including company size, industry and specific campaign objectives, among others. While Salesforce and Emarsys are solid choices for large companies with advanced personalisation needs, Klaviyo is an ideal tool for ecommerce, and Dynamic Yield and Bloomreach are particularly useful for optimising user experience in real-time and retail environments.

These technologies thus allow brands to adapt to changing consumer needs and to anticipate and personalise the customer experience at every possible touchpoint. With the right choice, the success of digital marketing campaigns is closer than ever.