6th EDITION: Insightful talks with professionals in the Email Marketing, Marketing Automation and CRM industry

At Digital Response we create What's in your Inbox?a Digital Response podcast in which we keep you up to date with the latest news. revealing conversations with industry professionals with the aim of exploring the most effective methods for success.

Therefore, the content you are going to find in our podcast can be of great value if you are interested in the world of Email Marketing, Marketing Automation y CRM.

So, in this post, we are going to see valuable content from the hand of five professionals who have been on our podcast. They have told us about the different difficulties they encounter in their day-to-day work in their respective companies, and at the same time, they explain how they deal with them.

1. Amelie Midoun of Orenes Group

In this episode, we spoke to Amelie Midoun, CRM manager at the Orenes Group.

Amelie shares details about her role and how she manages customer retention and monetisation for the group's various businesses, including sports betting, casinos, bingo, hotels and restaurants.

Find out how the Orenes group approaches the customer lifecycle management through detailed segmentation and use of advanced technologies such as Salesforce Marketing Cloud and artificial intelligence. Amelie also offers an insight into the evolution of email marketing and the importance of keeping up to date in an ever-changing environment.

2. Matteo Bortolin of Vetilea

In this episode, we talk with Matteo, co-founder of Vetileaan innovative pharmaceutical company focused on products for the veterinary sector.

Matteo talks about how Vetilea has managed to overcome unexpected obstacles, such as the COVID-19 pandemic, and how they have used email marketing and other digital strategies to grow and stand out in their sector.

From data collection to personalisation of campaignsMatteo will give us a deep insight into how to optimise communication and improve customer relations.

3. Marta Pi by Freshly Cosmetics

This time, we talked to Marta Pi, head of Marketing Automation at Freshly Cosmetics.

Marta will join us to share her valuable experiences and insights on how Freshly Cosmetics has evolved its use of email marketing and automation to improve personalisation and customer experience.

During our talk, Marta will tell us how they have overcome the challenges of integrate multiple data sources and automate customer communications. We will also explore how Freshly Cosmetics has used the artificial intelligence to optimise your campaigns and how they have implemented innovative strategies for customer loyalty.

4. Luciana Giacobbe from Vodafone

On this occasion, we were joined by Luciana, a sales and marketing expert with an impressive track record in renowned companies like Vodafone and communication agencies in Argentina.

Luciana shares her experience of leading teams at Vodafone and gives us a detailed insight into how she has been able to improving sales opportunities and customer loyalty.

In addition, we delve into a specific case with Lacoste in Argentina, where Luciana and her team achieved amazing results using segmentation and storytelling techniques.

5. Andrés Zapata of Job&Talent

In this episode, Jordi talks to Andrés Zapata of Job & Talent in Spain.

Andrés shares his experience and vision of the job market and the strategies his team uses to stand out in the highly competitive talent management sector.

We explore how Job & Talent has achieved differentiate themselves through an innovative approach, relying on data and technologyand how they face challenges such as employee turnover and absenteeism.

An episode full of valuable insights for those who seek to understand the B2B marketing and the sale of services in the socio-occupational field.

Do you want to come as a guest?

If you want to come as a guest on the podcast or need help to boost your marketing tools, you can write to me at jp***@*************se.es or contact me by LinkedIn.

Remember that you can also listen to us through the platforms Spotify, Apple Podcast, e ivoox!