7th EDITION: Insightful talks with professionals from the Email Marketing, Marketing Automation and CRM sector.

At Digital Response we create What's in your Inbox?a Digital Response podcast in which we keep you up to date with the latest news. revealing conversations with industry professionals with the aim of exploring the most effective methods for success.

Therefore, the content you are going to find in our podcast can be of great value if you are interested in the world of Email Marketing, Marketing Automation y CRM.

So, in this post, we are going to see valuable content from the hand of five professionals who have been on our podcast. They have told us about the different difficulties they encounter in their day-to-day work in their respective companies, and at the same time, they explain how they deal with them.

1. Marc Ybañez from SKODA

In this episode, we talked to Marc Ybañez, Head of Lead Management and CRM at Skoda.

In this conversation, Marc shares with us his extensive experience in the automotive industry, leading lead generation and managing Business Intelligence strategies.. He also delves into how his team optimises the customer journey, from the first contact to the final conversion at dealerships.

We talked about the implementation of innovative technologies, such as Salesforce y WhatsApp to qualify leads, improve communication and personalise each interaction. Marc tells us how these tools are transforming the acquisition process and the importance of working closely with the marketing team to maximise efficiency and campaign conversion.

2. Irene Bito of ZOOPLUS

This episode features Irene Bito, Head of the Loyalty Team at Zooplus.

Throughout the conversation, Irene shared with us her extensive experience in the world of email marketing, detailing how CRM and loyalty strategies have evolved over time. He will also talk about some of the most challenging and interesting challenges he has faced in his career.

Finally, we will look at how Zooplus leverages personalisation and predictive modelling to strengthen the connection with its customers and improve their experience.

3. Sonia Cuesta MAPFRE

In this episode, we talk to Sonia Cuesta, expert with more than 15 years of experience in CRM, Loyalty and Marketing Automationworking in sectors such as insurance, retail, hospitality and major brands such as Toys R Us, Maffre and Foster's Hollywood.

Sonia shares a fascinating success story at Toys R Us, where she led a project that extended the customer lifecycle through data-driven personalisation strategies..

He also reflects on the evolution of digital direct marketing channels, highlighting the potential of tools such as the Salesforce Marketing Cloud and the strategic use of email, SMS, push notifications and WhatsApp, tailored to the customer and the message.

4. Pierre Bouillard of FANDOS

In this episode, podcast guest Pierre Bouillard came on as a guest, director of marketing and communication at Fandos Group. Pierre shares his experiences applying email marketing and relationship marketing strategies in different sectors.

Pierre reveals how he successfully managed a database of 100,000 users during his time at the Palau de les Arts in Valencia, implementing advanced segmentation, automation flows and personalised recommendations to improve the customer experience..

Finally, we explore the future challenges on the table, such as the integration of CRM systems with email marketing and the foray into WhatsApp marketing in the industry.

5. Andrea Pontesilli of LYRECO

In our last episode to date, we had the pleasure of having an exceptional guest: Andrea Pontesilli, Digital Manager at Lyreco, a leading multinational enterprise solutions company.

Andrea joins us to share his experience accumulated over almost 20 years in digital, from his early days in online advertising to his current work leading recruitment, retention and automation strategies in the B2B sector..

So, in this episode, you will see topics such as the evolution of email marketing, the implementation of automated journeys, and how technology and data analytics are transforming the relationship between companies and their customers.

Do you want to come as a guest?

If you want to come as a guest on the podcast or need help to boost your marketing tools, you can write to me at jp***@*************se.es or contact me by LinkedIn.

Remember that you can also listen to us through the platforms Spotify, Apple Podcast, e ivoox!