Get to know the greener side of email marketing

Have you ever stopped to think about how green digital media can be? In this post we will talk about the importance of using email marketing to reduce paper consumption and, at the same time, how it helps us to reduce environmental pollution.

According to Mailigen, email marketing is the most environmentally friendly communication channel used in marketing.. With email marketing we are able to communicate directly with a large number of people almost instantaneously without using hardly any physical resources and, therefore, with minimal environmental impact. We could say that email marketing appears to be the perfect substitute for paper.The use of the ink, which contributes to the reduction of the use of the ink, of polluting products such as ink or replaces the transport of the ink, can be reduced.
In a society that is becoming more and more environmentally aware, it is the Green Marketing, not only as a way to contribute to the preservation of the environment, but also as a strategy to gain consumer acceptance and trust. People increasingly value companies that care and take environmentally responsible actions.
The Green Marketing focuses on publicising the actions being taken by a company that has decided to change its business or production model in order to reduce in some way the negative effects it has on the environment. This ranges from the use of less polluting materials to the use of environmentally friendly communication channels.
Nowadays we all have at least one email account, so catalogues, flyers, letters, receipts... can be perfectly sent via email, thus avoiding the use of paper. Thus, email marketing is not only a perfect channel to communicate with users but it can also help you to do your bit for our planet and reduce paper consumption.
Below you will find a infographics from Mailigen explaining why they consider email marketing to be the "greenest" communication channel: