Automate your email marketing and save time and costs.
Today's technology allows us to automate a large part of your email marketing actions on our users. The more automated we have the communication flows with our users, as well as the management of HTML content, the more effective the actions will be and the greater the time and cost savings.
For automate an email marketing programmeIn order to do this, we will need, first of all, to define business rules that will set the pattern for the events that occur. Let's look at a simple example. We can design a welcome pack (welcome programme) that runs automatically every time a user registers in our email marketing programme. We can even make it so that, once registration has taken place, the user receives a welcome email in which part of the content is personalised based on the "gender" variable that has been captured in the registration form. If they are male, they will receive content targeted to this type of audience, and if they are female, they will receive the relevant content.
We can make the contact scenarios as sophisticated as we wish. For example, we can set a minimum annual spending threshold which, if exceeded, entitles to an extra benefit (e.g. a discount voucher on the next purchase). To the extent that we have in our database the transactional information of our users, at the moment the circumstance that entitles the benefit occurs, we can automatically trigger an event consisting of sending a personalised email.
This idea of automation can be extended to any event we deem significant for our user and we can create sequences and contact flows as elaborate as we wish.
From an operational point of view, which ensures the efficient use of resources, process automation has to be pursued at all levels. The less time we spend on the execution of actions and the more time we spend on the analysis of the resultsthe optimisation and the developing winning strategiesThe more return we will get from our marketing investment.
What kind of communications can we automate? Here are some examples of programmes that we regularly implement at Digital Response:
- Email or welcome programme
- Email or abandoned cart recovery programme
- Email or loyalty programme
- Email or user lifecycle programme
- Email or post purchase programme
- Email or birthday programme
- Anniversary email with the brand
