This Benchmark is the result of an analysis of the email marketing sends of the main companies in the sports fashion industry in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Record processing Sender identification Sender identification Sending Issues Personalisation Programmes [...]
Nowadays, email marketing is still one of the most effective strategies to attract and retain customers. However, the success of a campaign depends not only on the content of the message, but also on the personalisation, automation and analysis capabilities offered by the platform used. The Salesforce Marketing Cloud (SFMC) is one of the most effective [....]
