This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the Home Electronics sector in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days Registration processing Sending [...]
BENCHMARK 2024: Email marketing in the food retail sector
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the large-scale food distribution sector in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Treatment of the record Sending [...]
BENCHMARK 2024: Email marketing in the hotel industry
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the hotel industry in Spain. We have analysed the mailings from the moment of opt-in and those received over the following 30 days. Treatment of the record Sending Identification of the [...]
Research on the use and perception of email marketing and eCRM in Spain 2024
7th EDITION - This study by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 153 companies have participated and in which the results shown and analysed have been obtained. Business landscape [...]
BENCHMARK 2023: Email Marketing in the Retail Industry
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the Spanish retail industry. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Treatment of the record Sends Identification [...]
Email UI/UX guide to increase your open rate
La experiencia del usuario y el diseño de la interfaz de usuario son esenciales para aumentar la tasa de clics en tus campañas de email marketing. En esta guía repasamos los aspectos clave de UI/UX para lograr este objetivo. Jerarquía de la Información a) Textos: titulares, bodycopy… b) Guía la lectura Contraste de colores Destacados […]
BENCHMARK 2023: Email marketing in the sports fashion industry
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the sports fashion industry in Spain. We have analysed the mailings from the moment of opt-in and those received over the following 30 days. Treatment of the record Sending Identification [...]
BENCHMARK 2023: Email marketing in the cosmetics industry
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the cosmetics industry in Spain. We have analysed the mailings from the time of opt-in and those received over the following 30 days. Record processing Sender identification Sender identification Sending Issues Personalisation [...]
Complete guide: Everything you need to know about Salesforce Partners
At Digital Response we wanted to compile all the information that we consider essential to start being a Salesforce Partner. Therefore, in this eBook we are going to know more in detail aspects related to Salesforce and what it means to be a Salesforce Partner. What elements do we take into account? Information about what [...]
Typography in Email Marketing: Image VS Text & Web Fonts
El texto de nuestros mensajes es importante desde dos puntos de vista: el contenido y el estilo visual. Sin embargo, en lo que refiere al segundo aspecto estamos muy limitados, ya que la única manera de que las tipografías especiales de la marca se muestren en todos los servicios de email es maquetando los textos […]









