This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the Home Electronics sector in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days Registration processing Sending [...]
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the large-scale food distribution sector in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Treatment of the record Sending [...]
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the hotel industry in Spain. We have analysed the mailings from the moment of opt-in and those received over the following 30 days. Treatment of the record Sending Identification of the [...]
7th EDITION - This study by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 153 companies have participated and in which the results shown and analysed have been obtained. Business landscape [...]
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the Spanish retail industry. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Treatment of the record Sends Identification [...]
La experiencia del usuario y el diseño de la interfaz de usuario son esenciales para aumentar la tasa de clics en tus campañas de email marketing. En esta guía repasamos los aspectos clave de UI/UX para lograr este objetivo. Jerarquía de la Información a) Textos: titulares, bodycopy… b) Guía la lectura Contraste de colores Destacados […]
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the sports fashion industry in Spain. We have analysed the mailings from the moment of opt-in and those received over the following 30 days. Treatment of the record Sending Identification [...]
Este Benchmark es el resultado de un análisis de los envíos de email marketing de las principales empresas de la industria cosmética en España. Se han analizado los envíos desde el momento del opt-in y los recibidos a lo largo de los siguientes 30 días. Tratamiento del registro Envíos Identificación del remitente Envíos Asuntos Personalización […]
En Digital Response hemos querido hacer una recopilación de toda la información que consideramos imprescindible para empezar a formar parte del Partner de Salesforce. Por lo tanto, en este eBook vamos a conocer más al detalle aspectos relacionados con Salesforce y lo que significa ser su Partner. ¿Qué elementos tenemos en cuenta? Información sobre lo […]
El texto de nuestros mensajes es importante desde dos puntos de vista: el contenido y el estilo visual. Sin embargo, en lo que refiere al segundo aspecto estamos muy limitados, ya que la única manera de que las tipografías especiales de la marca se muestren en todos los servicios de email es maquetando los textos […]
