Via Geek.com, we've come across some screenshots of the new changes Gmail is planning to implement in the near future. Recently, we heard about tests being carried out on a much more visual Pinterest-style promotions tab:
Email marketing examples: Whirlpool does a 180º turn in its email marketing thanks to an A/B test.
Many times, companies carry out their email marketing almost by inertia. This happens due to a lack of time or resources to dedicate to optimising the strategy. Often many other routine tasks are prioritised and the opportunity to make a difference by implementing small changes is missed. This is what [...]
Should we use double opt-in mailing lists?
On the road to optimising the deliverability of our email campaigns there is one critical step. This is registration acquisition. Many customers ask us if the best option to ensure good results in email marketing is to use double opt-in in this phase of recruitment. The answer is yes... and also, [...]
The importance of testing in email marketing
La clave del éxito del email marketing es saber cómo manejar la información de que disponemos para lograr nuestros objetivos. La información más valiosa a nuestro alcance es aquella sobre el comportamiento real de nuestros receptores. Esta información la podemos conseguir a posteriori de un envío, analizando los resultados obtenidos de aperura, clicks, conversión… pero […]
Email Marketing Examples: Dell increases revenue by 109% with GIF in email campaign
In the previous post we talked about the power of GIFs in email marketing, and today we illustrate it with a case study. Last year, the technology brand Dell was faced with the challenge of communicating the launch of a new product: the Dell XPS 12 Convertible Ultrabook. The challenge: to convey to the user what a convertible Ultrabook is [...]
The power of GIFs in email marketing
Los que estamos metidos en el código de los emails todos los días sabemos de las limitaciones que plantea la maquetación. Aunque los lenguajes utilizados para la estructura y el estilo de los emails son los mismos que en diseño web, HTML y CSS, las restricciones en email plantean una complejidad mucho mayor y todos […]
Deliverability: My email campaign arrives in the SPAM folder, what can I do?
This is a common problem. One of the handicaps we encounter when analysing the results of a newsletter is that we have no way of knowing how many of our emails have ended up in the spam folder. However, we do have a way to minimise this risk. To start with, we must follow [...]
Email Marketing VS Social Media
For a few years now, two statements have been heard that have tried to set the course of online marketing: - Email Marketing is dead - Social Media is the tool that will replace Email Marketing in communicating with our customers. Of course, we all understand by now, that neither so much nor so bald. Email [...]
Video in Email Marketing: how to include video in your email campaigns
Nowadays, video is not supported by most email clients (we are talking about embedded video in our email campaigns), but there is a very effective way to incorporate video into our email without embedding it.
Los Mejores Blogs y Referencias de Email Marketing
Si, como nosotros, queréis estar a la última en el ámbito del Email Marketing seguro que sois devoradores de blogs y páginas de recursos para aprender de los mejores. Nosotros aspiramos a ofreceros los mejores contenidos y debates de interés, pero por supuesto, aprendemos de los referentes. Hoy os traemos un recopilatorio de los blogs […]