Encontramos muchos artículos en Internet sobre cómo mejorar la tasa de apertura y es razonable teniendo en cuenta que la apertura de un email es la condición sine qua non el usuario establece una conversación con la empresa a través de este medio. Sin embargo, no nos cansamos de repetir que la optimización de la […]
Deliverability is a key factor in the success of our email campaigns. No matter how optimised your emailing is for user engagement, if it doesn't reach the inbox, it won't do any good. Responsys has recently published its Guide to Deliverability in Email Marketing. In addition to the guide, it presents [...]
Una estrategia de remarketing puede aumentar considerablemente la conversión en un ecomerce. Hay varios aspectos que debemos tener en cuenta para aumentar al efectividad de nuestros emails de remarketing: No tardes demasiado en enviar el email de remarketing. El tiempo adecuado puede variar dependiendo del producto o servicio.
Nos gusta traeros de vez en cuando algún ejemplo de email marketing que sirva de referencia y nos sirva para aprender sobre best practices en email o conocer cómo otros han solucionado retos con los que nos enfrentamos a diario.
In a previous article we talked about the reasons for abandonment of the purchase process and we pointed to a key point in common to all abandoned carts, whatever the reason for abandonment: the user's interest in the products listed. This interest is the key to the effectiveness of shopping cart strategies.
Studies conducted in recent years on the cart abandonment rate in online shops show an average of 68%. There are several reasons for this abandonment. The main ones are: - Shipping costs deter the user - The user wants to know the total amount of the purchase including shipping costs - The user wants to know the total amount of [...]
As technology advances, new (or not so new) marketing strategies emerge and adapt to the new digital tools. This frenetic pace means that there is often no time to consolidate standards or reach agreement on ways of working, best practices or terminology. In the case of email [...]
Litmus, in addition to being a very useful tool in the development of our emailings, has established itself as one of the most interesting sources on email marketing. Their blog offers a lot of data that we can take as a reference based on the emails tracked from their platform. In this case, we have found some interesting [...]
In other articles we have talked about relationship marketing and why it can be more efficient in today's market. This time we present the main differences between relationship marketing and transactional marketing to understand the advantages of each strategy. Transactional marketing is focused on the [...]
These days we have been talking a lot both on the blog and in other online communities about the challenges of creating responsive emails, especially in the layout phase. This is due to the incompatibilities that currently exist between the diversity of devices and email clients.
