There is an increasing demand from customers to add new trends to their emails. One of the things they ask us more for is adding interactivity to the emails. While just 5 years ago, everyone assumed that emails, on a technical level, were something from the 90s and there was little to do there from [...]
The certification process is an intensive training that gives you a broad and deep perspective on all the possibilities that Pardot offers. Previously, some of my colleagues and I have shared our experiences with getting some certifications from the most important platforms in the Email Marketing field. In this instance, I will share my experience with [...]
The certification process is an intensive training that provides a broad and deep perspective of the possibilities offered by Pardot. Previously, some of my colleagues and I have told you about our experience in applying for and obtaining some of the certifications of the most important platforms in the field of email marketing. In [...]
In recent months we have seen the arrival of this new way of visualising our digital workspaces: the dark mode. Since Apple implemented it last year, many devices and applications have adapted to this way of displaying content, generating confusion in the digital sector.
It is the certification that offers a broader technical and strategic perspective on Marketing Cloud and requires having previously obtained the Salesforce Marketing Cloud Email Specialist certification. At Digital Response we believe that the team should always be growing and training. The industry is evolving rapidly and many of the guides that we used to use last year [...]
Customers are increasingly asking for new trends to be applied to their emails. One of the requests we receive the most is to apply interactivity to email. While just 5 years ago everyone assumed that email, at a technical level, was something from the 90's and there was little to do creatively, in the last few years we have [...]
In other articles we have talked about the usefulness of GIFs in email marketing. The debate about their use is still open and with disparate opinions and this is due to the fact that there are not all advantages in the use of GIFs. The use of this resource should be subject to strategic reasons and take into account the [...]
In other articles we have already talked about the width of emails, noting that despite the constant growth of desktop resolutions, emails have continued to conform to a standard 600-650px wide. This is because some email clients still hide content when this barrier is exceeded, and show annoying bars [...]
One of the biggest hurdles we email designers encounter is the use of special fonts in our designs. We have repeated ad nauseam to all our clients the difficulties involved in using unusual fonts in email and yet it is still the main reason for discussion between designers and programmers.
Before defining the user experience we want to achieve with our email, we must have well defined the objectives of the email campaign: Do we want to increase sales? Get traffic? Make the user register? Introduce a product? Our UX design for email is based on this starting point. We recommend [...]
