Uno de los aspectos vitales en la estrategia de email marketing es la captación, y hoy aportaremos algunas ideas para conseguir hacer crecer la lista de correo de las empresas dedicadas al retail.
Why email and website layouts are so different
Usually when a web designer asks you to show him the code of your emails he's like... What's that?
Yahoo fixes its problems with media queries
At the beginning of February, Fresh Inbox started a campaign to ask Yahoo to fix its incompatibility with the media queries we use to make our emails responsive.
What is the optimal width for my emails
Ya hemos hablado en otras ocasiones de que el sector del email marketing está a la defensiva, es difícil introducir innovaciones debido a las limitaciones de diseño que nos imponen los distintos clientes de email.
2015 State of Email Marketing Report (Litmus)
If last week we talked about the Salesforce study "2015 State of marketing" this time we focus on the data of the email marketing sector, from the study that Litmus offers us annually: 2015 State of Email Marketing Report.
Tutorial: How to segment in Cheetamail. Part I
In this series of posts we are going to present the segmentation functionalities that CheetahMail allows. We have decided to start with this ESP because it is one of the most implemented in our market and we believe that an important part of those of you who follow the blog will be familiar with the tool.
What is the "churn rate" in email marketing?
El churn rate en el ámbito empresarial se refiere a la pérdida de clientes durante un periodo de tiempo determinado. En el caso del email marketing, nos referimos a la cantidad de usuarios que dejan de leer nuestros emails, esto puede suceder por varias razones.
The preheader: The great forgotten of email marketing
Estamos habituados a ver un texto previo al contenido de los emails que recibimos. En este texto solemos encontrar el enlace al mirror page y con menor frecuencia enlaces de baja y breves textos a modo de síntesis de lo que encontraremos desarrollado más abajo. Este pequeño resumen-titular es lo que llamamos preheader.
The best email marketing campaigns of 2014 (Campaign Monitor)
As every year, Campaign Monitor offers us its selection of the best email marketing campaigns. In this case, the best of 2014. 100 emails chosen from the 3 million campaigns sent by Campaign Monitor and distributed in 5 categories.
100 Issues to inspire you
As much as we know the "theory of email marketing" and we have read thousands of tips on how to improve our results, the truth is that movement is demonstrated by walking and often the best thing to do is to be inspired by good examples.