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Blog, Email design

The CTA in Email Marketing

12 November 2014 alecastellano Comments Off on El CTA en Email Marketing

CTA stands for Call to action. The term refers to the elements of our email or website that seek to provoke an action in the user. In general, these are usually buttons or banners that call for interaction.

Blog, Deliverability

3 Tools to check if your email may be classified as SPAM

5 November 2014 alecastellano Comments Off on 3 Herramientas para comprobar si tu email puede ser clasificado como SPAM

One of the keys to the success of an email marketing campaign, and although it may seem obvious, is that the email reaches its recipients. What at first may seem simple and basic, actually involves a special care of several elements of our email: the subject, the validation of the HTML code, the email's [...]

Blog, Email design

6 Tips to improve your newsletters

3 November 2014 alecastellano Comments Off on 6 Consejos para mejorar tus newsletters

Often, we just need a quick reminder to keep doing things right and get the most out of our marketing efforts. That's why, in this post, we bring you some quick "information pills" to help you keep your emails delivering the best results.

Blog, Email design

How to design an email: before you start

29 October 2014 alecastellano Comments Off on Cómo diseñar un email: antes de empezar

The design phase of an email or email marketing campaign has to take into account several factors. First of all, before opening Photoshop, Fireworks or whatever design tool you use, we must analyse the situation and work on a strategic approach. For this phase, we recommend that you ask yourself the following questions:

Blog, Mailing Lists

Zombies: How to resuscitate a database

20 October 2014 alecastellano Comments Off on Una de zombies: Cómo resucitar una base de datos

When we think of a low quality database, with many inactive or non-existent users, outdated addresses, resulting in low open and click-through rates and poor performance of our email marketing actions, this scenario may come to mind:

Blog, Email design

Solutions to the main email display problems

13 October 2014 alecastellano Comments Off on Soluciones a los principales problemas de visualización de los emails

As we have said before, there are many headaches when it comes to designing an email that displays correctly.

Blog, Email Marketing

Email Marketing, an industry on the defensive

8 October 2014 alecastellano Comments Off on Email Marketing, un sector a la defensiva

A few days ago, watching one of the lectures that Litmus made public last week at #TEDC2014 (Thank you, Litmus), we heard an argument that caught our attention.

Blog, Email Marketing

BlueHornet study: Email marketing from the user's perspective

1 October 2014 alecastellano Comments Off on Estudio de BlueHornet: El email marketing desde la perspectiva del usuario

Last April, the company Bluehornet published a study on what users thought and expected from email marketing. This is a voice we don't usually hear from in the first person. We are looking for answers on open rates, reactivity, conversion,...

Analysis and metrics, Blog

DELL: Micro-personalisation at shipping time

29 September 2014 alecastellano Comments Off on DELL: Micro-personalización en la hora de envío

Last week we talked about the best time to send email campaigns, and these days we have come across an example of the use of the data we collect, taken to the micro level. Dell decided to personalise the sending time of the emails based on the data we collect, [...]

Blog, Email Marketing

How to collect user data and keep it up to date

9 September 2014 alecastellano Comments Off on Cómo recoger datos de los usuarios y mantenerlos actualizados

We have already talked about opt-in and the need to keep our forms short to reduce friction in the registration process, but this need competes with the need to collect as much information from the user as we can. To reconcile these objectives, we can apply progressive data collection.

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