Digital Response is closing and leaving behind one of its best years ever, which is why we are excited to share it with you all. The team is growing! Over the course of this year we have expanded the family, and how! The team has grown from 13 employees to 21. We have also added new profiles [...]
In every database there are those users who are inactive, i.e. who do not react to the attempts we make to communicate with them via email. In this context, the reactivation email becomes very important. As its name suggests, its main objective is to lead users to take action and to [...]
Surrounding yourself with a good team of professionals is always essential to carry out any strategy that is proposed within a company. In the field of Email Marketing, sometimes it is difficult to have more than one or two profiles to manage it and it is difficult to achieve the objectives set by the lack of resources and the lack of [...]
This is the 3rd consecutive year that Digital Response organises an event in the form of a Master Class to share with the attendees the knowledge and expertise acquired over the years and the daily work with our clients.
How Email Marketing Automation works and its advantages Nowadays it is possible to automate a large part of the email marketing actions we do. In fact, the more automated we have the communications we send to subscribers, the more effective the actions will be and the greater the savings in time and costs. To implement an email marketing automation strategy, we will need to define a series [...]
Surely you have asked yourself more than once what is the best time to send an email to your subscribers or what day you could get more openings. Yes, we have all done A/B tests and a thousand and one tests to draw conclusions... but the reality is that not all users [...]
Back to school, back to work, back to the office and of course, back to email marketing! After the summer and in the month of September, the challenge of implementing the email marketing strategy for the new business year arises. And for that reason, today we give you 5 tips to apply to [...]
With the arrival of summer, the tourism industry is at its peak. The hotel, catering and aviation sectors are deploying their best strategies and offers to capture the attention of users. In this context, email marketing becomes the king of strategies. In this post we will give you 5 tips [...]
Did you know that 47.47% of companies do not achieve the objectives linked to email marketing due to lack of internal resources? Yes, data as interesting and revealing as this is what you will find in the 3rd edition of the study Research on the use and perception of email marketing in Spain 2019 that we have published in Digital [...]
In the previous post, 8 ways to clean data in excel (part 1), we looked at the first 4 ways to clean data in excel: spell checking, removing duplicate rows, finding and replacing text, and finally, changing the case of a text. In this second part we will look at the last 4 ways to [...]
