You cannot always have control over the format and type of data you import from a database, a text file or a web page. Before we can analyse the data, we often need to do a good cleaning. Fortunately, Excel has many features to get the data in the right format for you.
3rd EDITION - This study by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 158 companies have participated and in which the results shown and analysed have been obtained.
We recently talked about how voice assistants are redefining email design to some extent. But what about smartwatches? Today we'll look at how to make an email visible on Apple Watch.
Today we will look at an example of an AB test that has been talked about a lot these days. In fact, you may have received one of the two versions in your email inbox. Yes, we are talking about Vueling.
When an important date arrives on the calendar, it is difficult to get rid of all those emails that accumulate in the inbox. Often, it seems that companies have the sole objective of generating conversions and leave behind the question of whether or not the user will really be interested in receiving the email or not.
From Digital Response we are conducting, once again this year, a study on the status and use of Email Marketing in Spain. Through a survey we will analyse the business landscape and the behaviour of users around Email Marketing in order to get a real picture of the situation. The study will be carried out on the basis of [...]
Did you know that you can prevent your emails from fading into oblivion by creating a sense of urgency with a countdown that updates in real time?
As a company or as a user, you have probably sent or received an email with an error. No matter how big or small, it is crucial that we know how to react as quickly and efficiently as possible. Today we will see two examples of this. One on how to manage and turn around an error [...]
That is the big question. At a time when a brand's followers are often the ones who generate content, often quality content, how can we take advantage of them and use them in our own channels?
Many companies are already implementing push notifications in their marketing strategy. At Digital Response we still remember the moment when some of our clients asked us to incorporate this new form of communication into their strategy. With the evolution of smartphones and apps, marketing departments are now using push notifications as part of their [...]
