Siempre nos gusta haceros llegar aquellos ejemplos de email marketing que logran sorprendernos y que consideramos que son todo un ejemplo a seguir. Uno de los miembros de nuestro equipo ha recibido este fantástico email de Zalando que es todo un ejemplo de personalización en email marketing.
¿Cómo redactar un asunto que maximice las aperturas y conversiones?¿Qué tipo de oferta convertirá más? ¿Qué atributos del producto debemos comunicar al usuario según los objetivos de la campaña?
As Alain Ducasse says "the best thing you can share is knowledge". That is why at Digital Response we have opened the drawer of the experience we have acquired over the years and we have shared our knowledge of Email Marketing with you.
Además de todos los diferentes tamaños de pantalla, la constante evolución de los dispositivos móviles y ordenadores presenta otro desafío para los especialistas de email marketing: las pantallas de alta resolución DPI o también conocidas cómo pantallas Retina. Estas tienen el poder de mejorar la experiencia de una campaña de email marketing, pero también todo […]
El viernes 25 de mayo, se puso en funcionamiento el famoso nuevo Reglamento General de Protección de Datos (RGPD). Desde Digital Response queremos aportar nuestro punto de vista como especialistas en Email Marketing mostrando cómo podemos aprovechar a nuestro favor esta nueva política.
Havaianas decided to implement an abandoned cart recovery programme in order to generate more conversions and increase their turnover. Digital Response, an agency specialising in Email Marketing and Marketing Automation, carried out the process. In the following Case Study we present the project, as well as the results obtained.
Many see Email Marketing strictly as a tool to generate sales, but the reality is that it is much more than that, as it is also a communication tool. In this post we will see what are the pillars that make e-marketing so useful for communication.
The figure of the influencer is on the rise and there are already many companies that have decided to make them part of their marketing strategy. In fact, today we will analyse how the figure of the blogger is being incorporated into email marketing.
Often when we think of the elderly, we do not relate it to new technologies, much less to email marketing. However, the reality is that it is one of the market niches with the greatest potential for exploitation. That is why today we are going to give you 3 tips to target this group of [...]
In B2C most companies use email marketing to communicate with their end customers, however, the use of this communication tool in B2B environments has yet to be exploited. This is due to the weight of personal relationships and the development of teams of account managers. However, the use of [...]
