In any database there are those users who are inactive and have no link or relationship with the brand, either because it has never existed or because what we offer is not of interest to them. In this post we will see 5 types of reactivation emails that, as indicated by their [...]
Today we present the study that we recently published together with Adigital: Research on the use and perception of email marketing in Spain 2017. And well, as its name suggests, it analyses the business landscape of the email marketing sector in 2017 in Spain. Here is a compilation of the most interesting data.
With Black Friday just a month away, companies are starting to prepare their cards to maximise their sales. Whatever their move, they cannot lose sight of something as important as recovering those possible sales that are lost on that day. Yes, we are referring to the abandoned carts and [...]
This study conducted by Digital Response, in collaboration with Adigital, analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 737 companies have participated and in which the results shown and analysed have been obtained.
Today we are reporting on Cheetah Digital's 2016 Email Marketing Benchmark, where, as every year, they analyse the main global KPIs, by country and sector, of the results of the Spanish, French and German markets. We summarise the key points of the study that affect Spain.
In the world of digital marketing there has always been some concern about which days are best to carry out certain actions and what their frequency should be. A good example could be the sending of Email Marketing campaigns or publications on Social Networks. Today we focus on the first case.
Today we want to take a look at artificial intelligence in the field of email marketing, and we will do so with data from a report by Salesforce, a CRM solutions provider.
Yes, from Digital Response we have opened a channel on Youtube! Our goal in opening this new social network is to provide information and solutions to different situations, questions or problems that a marketing professional may have in their day to day.
Creating an email design is not the same as creating a website design. First of all, it is advisable to stay away from complex designs, because the more complex the design, the more likely it is that the email will not look good in all types of email (Outlook, Thunderbird, Hotmail, Gmail, Yahoo, etc.). In the simplicity [...]
Knowing the strategies that the brain uses to "quickly draw conclusions" and act is something that neuroscience is studying and that communication and marketing professionals are exploiting. Today we will see here some examples of cognitive biases applied to the field of email marketing.
