No es una novedad que el email marketing ya es un pilar fundamental para todas aquellas empresas que están digitalizadas. De hecho, podemos afirmar que se ha convertido en una herramienta fundamental a la hora de comunicarnos y relacionarnos con los usuarios que forman parte de nuestra base de datos. Es uno de los medios más […]
El Email Marketing es uno de los mejores canales existentes para dar visibilidad a un e-commerce y potenciarlo al máximo. Podríamos decir que es la herramienta que mejor lo complementa y que, a la vez, ayuda a llevar a los usuarios a la acción: visitando el e-commerce y, en el mejor de los casos, efectuando […]
A few months ago Digital Response joined the Email Expiration Date initiative, which aims to reduce the carbon footprint generated by the emails we send and which are stored in data centres, consuming a large amount of energy. How? We'll tell you about it below. The Radicati context states that [...]
Having a complete and effective email marketing strategy is no easy task. In fact, there are few brands and companies that have implemented all the email marketing strategies that we will discuss today and that will ensure an increase in conversions and user engagement. Take note! 1- Predictive activation campaigns [...]
If we were to ask a group of users why they do not subscribe to the newsletter of one of the brands they follow, one of the answers we would get most often would be that, beyond receiving the latest news, they do not really see that there is a direct benefit between being subscribed and not being subscribed. Considering [...]
Last week we talked about 4 of the 8 mistakes that you should avoid making when email marketing so that you don’t sabotage your email campaigns or the results you get from them. Today we’ll give you the other 4 mistakes. Take note! 5. Using illegal databases It is essential that you obtain explicit consent from users in order […]
We’ve often given you advice on how to improve outcomes from your email marketing strategy, how to make your campaigns more attractive and effective, as well as how to use a sophisticated, up-to-date email strategy. In this case, we’ll focus on eight mistakes that many businesses still make that can hinder their campaign outcomes and the benefits […]
On June 9, at the Worldwide Developers Conference (WWDC), Apple announced a preview of the new privacy features that will allow users to better control their data and have more choice over who they share it with. The Mail Privacy Protection that directly affects the Mail App has caused a stir among e-marketers, and not necessarily in a good way. When […]
In this post, we are going to introduce the concept of contextual email marketing and illustrate it with some examples. When we talk about contextual email marketing, we are referring to email marketing that, in real time, that adapts the content of the email to the context of the user and/or brand at a given moment. Without going to […]
We’ve already talked before about the importance of testing your emails to achieve the best results when it comes to open and click rates. Today, we’re going to see which elements you can test and we’ll give you 13 ideas for A/B tests to implement in your Email Marketing campaigns. Before launching into the subject and to put things […]
