Brands are adapting their marketing and commercial strategies by adding mobile apps to the channel mix. There are two compelling reasons why mobile apps are having so much success: They increase user interaction with the brand and they provide a bespoke and direct experience. This ebook aims to show the fundamentals of carrying out direct actions […]
Las marcas están adaptando sus estrategias de marketing y comerciales e incorporando al mix de canales las aplicaciones móviles. Estas permiten fomentar la relación con el cliente de un modo mucho más eficaz: Incrementando la interacción del usuario con la marca y aportando una experiencia personalizada y directa. En este ebook tiene el objetivo de […]
Cada equipo de email marketing es un mundo y su tamaño y funcionamiento depende de las necesidades de la empresa u organización en cuestión. Sin embargo, existen una serie de pautas que podemos aplicar en todos los casos para conseguir que tanto el equipo de email marketing como la propia estrategia de email marketing sean […]
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the electronics industry in Spain. We have analysed the mailings from the time of opt-in and those received over the following 30 days.
En el caso del email marketing, a la complejidad propia de gestionar campañas a distintos mercados (países o áreas geográficas) se añade la de los tiempos de producción y revisión, que suelen ser muy cortos. En el siguiente ebook vamos a exponer algunas ideas en torno a cómo lograr una gestión óptima de un programa de […]
In the case of email marketing, the complexity of managing campaigns across different markets (whether countries or geographical areas) is compounded by production and revision times which, especially in the fashion sector, tend to be very short. Here we are going to present some ideas about how to achieve optimal management of an international email marketing […]
A few days ago, we saw how we can manage content in international email marketing campaigns, specifically in the fashion industry. Today we are going to present two ideas about how to specifically manage campaigns and reports in the same industry.
The digitisation of marketing shows no signs of slowing down and an increasing number of technologies are forming part of the marketing stack of companies in the financial sector. One of the main problems derived from this “technification” of marketing lies in operations, the set of tasks necessary to convert a plan, strategy or initiative, into a perfectly […]
One of the consequences of the rapid progress of the digitalisation of marketing and sales in the fashion industry is internationalisation. Thanks to e-commerce, many brands are accessing international markets for the first time, and brands that already had a presence in other countries are moving into new ones. As a consequence, e-commerce, CRM and digital […]
El pasado 9 de junio Apple anunció en la Worldwide Developers Conference (WWDC) un avance de las nuevas protecciones de privacidad que permitirán a los usuarios controlar mejor sus datos y ser más conscientes a la hora de decidir con quién los comparten. La Mail Privacy Protection que afecta directamente a la App Mail ha causado furor […]
