One of the most stressful situations from an operational point of view occurs during the production and approval process of the final pieces (emails, push notifications, in apps, banners...). In the specific case of email marketing, another stress factor is the generally short production times. This situation can be aggravated by [...]
As the headline points out, forwarding to non-openers notoriously boosts the results of a campaign as it is one of the simplest and most effective ways to maximise the "visualisation" of the content of an email (open) and the user's interaction with it (click). Now, what does it consist of? It's about forwarding [...]
Generation Z (born between 1995 and 2015) has become one of the main focuses of interest for companies and businesses when designing their marketing strategies, not only because they form an important part of the world's population, but also because we could say that they were practically born with a knowledge of the world [...].
Previously we saw how we can protect ourselves from phishing and email spoofing both as users and as a company. However, in this post we want to go more in depth about the identity verification protocols that any company, organisation or entity can set up to prevent cybercriminals from impersonating a legitimate sender by spoofing them using a [...]
This Benchmark is the result of an analysis of email marketing communications from the main companies in the Spanish Beauty Industry. Shipments have been analyzed from the user opt-in and those received over the next 30 days. Key Points Registration ProcessCommunicationsSender IdentificationSubjectsPersonalizationAutomated programsAnd more items
Today we will see a type of email that not only has good results in terms of openings and conversions, but it is also an excellent tool to improve the user experience with the brand. Yes, we are talking about the Back in Stock Email. When a user wants a [...]
We want this introduction to Marketing Automation platforms to answer two main questions. The first one is related to the advantages these platforms bring marketing departments, and the second one is about the specific features we can come across while using these technologies. Advantages of Marketing Automation platforms Marketing departments, especially in B2B businesses, are [...]
At Digital Response, we have experts certified in some of the industry's most important email marketing platforms. In fact, Alejandra, Gabriela, and Fran have already, in previous posts, talked about their experiences obtaining Salesforce, Oracle Eloqua, and Oracle Responsys certifications. In my case, I will explain how I got the Adobe Campaign Classic Business Practitioner [...]
Personalisation has become a MUST in the email marketing field. It lets us offer each customer exactly what they want, better catering to their needs, which results in increased campaign efficiency. Today we will talk about four criteria we can follow to personalize our emails. Take notes! 1 - Personalization based on declarative data Before [...]
The success of an event does not depend solely on the organisation of the event. Without attendees, there is no event. Therefore, focusing a large part of our efforts on attracting users through different channels is a fundamental element. This is where Email Marketing comes in... what better way to get closer to our target audience than by [...]
