La neurociencia es una disciplina muy valiosa que nos ayuda a conocer y entender los niveles de atención que muestran las personas a diferentes estímulos. Cuando hablamos de esta ciencia aplicada al marketing, hablamos del «Neuromarketing», herramienta que nos puede ayudar a explicar el comportamiento de los consumidores a partir de la actividad neuronal.
Este Benchmark es el resultado de un análisis de los envíos de email marketing de las principales empresas de la industria de la moda deportiva en España. Se han analizado los envíos desde el momento del opt-in y los recibidos a lo largo de los siguientes 30 días.
Surrounding yourself with a good team of professionals is always essential to carry out any company strategy. In the Email Marketing field, it is sometimes complicated to have more than one or two different profiles managing it, and difficult to reach the previously-set goals due to a lack of resources and time. There is, however, […]
Las campañas de reposición de producto o replenishment son aquellas comunicaciones que enviamos a un cliente de forma anticipada para recordarle que en breve necesitará reponer de nuevo nuestro producto.
There are different ways to capture emails for a database, either customers or prospects. As we have said many times, in both cases it is essential to obtain the user's permission so that we can carry out email marketing actions in a legal way, since, otherwise, we would be incurring in [...]
We are currently in a time in which markets are saturated with products and often the differences between them are minimal. We often ask ourselves: What is it that makes a person choose my product and not that of the competition if we sell exactly the same thing? A priori [...]
Often, with so much email, it is difficult to know how to differentiate yourself from the competition and even to stand out from the crowd. In a context like this, originality and creativity become our best allies. And for this reason, today we give you 3 steps to follow to create an email with a high dose of originality [...].
Ya hemos hablado en anteriores ocasiones sobre la importancia de testear nuestros emails para lograr mejores resultados en las tasas de apertura y de clicks. En este caso, veremos qué elementos podemos testar y os daremos 13 ideas de A/B test para implementar en vuestras campañas de Email Marketing. Antes de entrar en materia y […]
Throughout the history of Email Service Providers (ESP), there have been two big inflection points that supposed a significant advance of their functionalities. The first one came at the hands of personalization, segmentation, and the ability to work with dynamic content. These advances allowed marketing professionals to adapt content and offers to different audiences, which led […]
Cuando hablamos de Call to Action, nos referimos a aquella parte del email que tiene el objetivo de mover al usuario a la acción una vez ya se ha captado su atención y se ha transmitido el mensaje principal. Hoy veremos 4 consejos que pueden ser de gran ayuda para vuestras campañas de email marketing.
