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Lorena Criado

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Ebooks and Downloads

Research on the use and perception of email marketing and eCRM in Spain 2025

3 March 2025 Lorena Criado Comments Off on Investigación sobre el uso y la percepción del email marketing y el eCRM en España 2025

8th EDITION - This study carried out by Digital Response provides a detailed overview of the current state of this discipline and the most significant points of view of the professionals who have contributed to making it possible. This initiative has taken the form of a survey in which 114 professionals with responsibility in the fields of digital marketing and digital media took part.

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Storytelling in Email Marketing: Connect with your audience and improve your campaigns

27 February 2025 Lorena Criado Comments Off on Storytelling en Email Marketing: Conecta con tu audiencia y mejora tus campañas

As we have said before in our blog, capturing the user's attention is more difficult than ever. For brands looking to differentiate themselves, storytelling in email marketing has become a very important tool to connect with the audience in an emotional and effective way. In this post, we are going to see how to apply storytelling to [...]

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Email, CRM and Marketing Automation Trends 2025: The Experts Speak Out

12 February 2025 Lorena Criado Comments Off on Tendencias en Email, CRM y Marketing Automation 2025: Los expertos hablan

Once again this year, leading professionals share their views on the key issues that will dominate CRM, Email and Marketing Automation in 2025. Here are their contributions. Daniel Agudelo Marketing Operations manager at ContentSquare KEY TRENDS IN MARKETING AUTOMATION FOR 2025 Omni-channel segmentation and generational approach With [...]

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