Back in Stock Email: why should you implement this email?

Today we will see a type of email that not only has good results in terms of openings and conversions, but it is also an excellent tool to improve the user's experience with the brand. Yes, we are talking about the Back in Stock Email o Return Email in Stock.

When a user wants a product that is out of stock at that very moment, it is very interesting to have an option implemented to notify the user when it is available again in the e-commerce.

Asking users to put themselves on this "list" not only creates urgency, but also makes the customer experience more satisfying by not having to constantly check whether the item in question is available again.

It would work as follows. When the product is out of stock, a small form would appear where the user would leave their email address (sometimes they would also be asked for other information such as their name or telephone number) and when the product is available again in the e-commerce, they would receive a Back in Stock Email informing him of this.

It is up to us to give the email the right tone to persuade the user to make that purchase. We can use phrases such as "Get it now before it runs out", "While stocks last" or "Limited quantities available" to create urgency and generate fear of losing the product again. In fact, the idea is precisely to guide the customer to purchase the item before it disappears again and at the same time, to show the value of the item.

Here we can see an example of a Back in Stock Email from Ugg. As we said, they use one of the aforementioned strategies in the copy to generate a feeling of aversion to loss and to show the success of the product: "Get yours before they run out again".

In this other example, in this case from SonosIn this way, we see how the company is committed to including in the email what appears to be an incentive (free delivery) to lead the user to take action.

Finally, we leave you with some data that demonstrate the effectiveness of this type of email thanks to its good results. According to Barilliance obtains a opening rate of 65.32% and has the best performance among the different types of email marketing campaigns.

According to ListrakThis type of "alert notification" also generates a conversion rate of 18.04%This is close to the 20,39% achieved by abandoned cart emails.