BENCHMARK 2024: Email marketing in the home electronics sector
18 September 2024
alecastellano
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This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the Home Electronics sector in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days.
Treatment of the register
Shipping
Sender identification
Issues
Personalisation
Automated programmes
Examples and analysis of campaigns
Among other fields
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