Benchmark 2020: Email Marketing in the Food Retail Sector

This Benchmark is the result of an analysis of the Email Marketing sends of the main companies in the Large Food Distribution sector in Spain. We have analysed the mailings from the time of opt-in and those received throughout the following month. 

What is analysed in this benchmark?

ico_tickTreatment of the register
ico_tickShipping
ico_tickSender identification
ico_tickIssues
ico_tickPersonalisation
ico_tickAutomated programmes
ico_tickAmong other fields

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