How to creatively fix email marketing mistakes

If you work in the world of email marketing, surely you have felt in your own flesh the panic of making a mistake in a mailing. Last minute changes, pressure to finish a campaign a few minutes before sending... working so fast and taking into account so many factors, sometimes leads to mistakes. Although it is something that is implicit in our nature, we need to learn how to manage these moments and reverse the situation.

Here are some of the most common mistakes made in email and examples of how different companies have solved them in original and creative ways.

Have you sent an email to your subscribers by mistake?

It may be that in a hurry you have programmed an erroneous mailing and it has reached your subscribers at an unwanted time or that the campaign you have sent was not the one that should have been sent. Whatever the case, there are different options for managing an error of this kind. However, today we want to show you how he did it. FilterEasy, who accidentally sent an email at 6am.

We will stick to the original subject: "Oops: Someone Hadn't Had Their Coffee Yet This Morning". Humour is always a good ally to combat this type of situation.

Were any elements of the email incorrect?

A campaign with a spelling mistake, with an image that was not the correct one, a mismatch between subject and copy... the list can be very long. Now, how can we fix it? There are many options, but it will always depend on the magnitude of the error made and the philosophy of the brand/company. Here are two cases where the problem was in the content of the email, but the measures taken were different.

On the one hand, the company Shipt decided to send the email again and, as we have seen in the previous case, also used an approachable tone and a touch of humour to combat it, especially in the subject line: It's not deja vu.

On the other hand, Methodical Coffee made a mistake in the coherence between the coffee it showed and the information it gave. How did they decide to fix it? By sending an "apology" email explaining the error and apologising to those who may have been upset. In this case, the company decided not to send the same corrected email again and to design a campaign explaining what had happened in a more transcendental and sincere tone.

Subject: *Retraction* On Colombia and our last email

Did you send an email to the wrong country?

Surely you've heard of it... in your haste you have left out a specific country in one of your mailings. The result? Users from that country will have received an email in a language they don't understand. In fact, some time ago we showed you this example of Vueling that we are returning to today when we talk about this issue.

Vueling sent an email to your database in Spain that was for Germany and was therefore in German. How did you decide to act? He sent the email again, this time in Spanish and used the following subject line: You don't speak German? We'll tell you in Spanish... and cheaper! Once again, a sense of humour becomes the best ally to combat this type of situation, and in this case, there is an added bonus: the price is lower than in the previous email.

When we are talking about this kind of errors, it is always advisable to send the campaign again, as it generates a severe comprehension problem in the subscriber.

Have you ever made one of these mistakes? And if so, what action did you take?