Examples of Retail Email Marketing for Mother's Day

The Mother's Day is just around the corner and companies are starting to warm up to promote their products and services as the ideal gifts for our mothers. In this post we will show you 3 good Email Marketing examples that can be effective and successful.

The first Sunday in May, a date that we quickly associate with a special day. A day when mothers are, more than usual, on the minds of their children. An ideal opportunity to boost our marketing campaigns and offer what our customers and users need to make the perfect gift for their mothers.
According to data from Atrapalo.com, last year Spaniards spent 10% more on Mother's Day shopping than we did in previous years. What does this mean? That it is an important date for brands and they should know how to take advantage of the opportunities that this means. Of course, one of these opportunities is undoubtedly the good use of the Email Marketing to promote the products we want these children to give to their mothers.
It is very important that brands focus their efforts on maximising this tool on special dates such as Mother's Day. Mail is the most direct and least aggressive tool with which to reach the user. So you have to be smart and create e-mails creative and eye-catching so that users are encouraged to buy our products or services and not those of our competitors.
How can I attract the attention of users? First of all, by making the aEmail subject eye-catching and attractive. It is the first thing the user will come across, so you should focus part of your efforts on creating a subject line that captures the user's curiosity. Below we show you 3 Email Marketing examples that use different techniques to capture the user's attention:
1. BIMBA Y LOLA and the use of the GIFs in Email Marketing
We have already talked about the use of GIFs in Christmas email marketing campaignsWe concluded that the use of GIFs is a great alternative to video. GIFs give movement to your emails and capture the user's attention. This is a clear example of what Bimba y Lola has done in their Mother's Day 2016 email marketing campaign. The movement draws the user's eye to the centre of the email and displays different products that may be of interest.
As if the game of movements were not enough, Bimba y Lola bets on colour and eye-catching. Always in line with the brand's corporate image, it tries to ensure that its emails do not go unnoticed with the use of bright colours, Gifs and Call to action. Undoubtedly, a good example of Email Marketing which can be very effective.

 
GUESS and the use of Email Marketing Promotions
Sometimes the most obvious is the most effective. Discounts and promotions drive us all crazy... And even more so when it comes to discounts on luxury brands like GUESS. Apart from the simple design, but totally appropriate for the target audience, GUESS offers a promotion to make their brand more attractive. At least you will take a look at the products on the website and, maybe, you will take the opportunity to buy something for yourself and get that 50% Who knows!
Take note, although bright colours catch the attention quickly, promotions do it even more. Always bearing in mind that your emails should be in line with the essence and corporate image of the brand. LConsistency in your emails is the key to success in most cases..

 
Massimo Dutti and the use of the Storytelling in Email Marketing
The Storytellingthat technique that is now so fashionable. Yes, it is, and for good reason. We all like stories, and there is no better way to surprise users than with a good narrative. This is the case of Massimo Dutti, which is making a special edition to celebrate Mother's Day based on the use of the Storytelling in Email Marketing.
How does she do it? By making a special version dedicated to Garance Doré, an editor who shows us her list of favourites to wear this spring. The brand aims, through a story, to capture the curiosity and interest of users, indirectly showing their products and focusing their attention on what's behind the beautiful shoes.
Increasingly, brands are no longer based exclusively on selling products, but rather on selling experiences and experiences. In short, stories. It is no longer so important to show a certain product, but to show the story that can be involved in acquiring it. Undoubtedly, Massimo Dutti has done an excellent job with their Mother's Day 2016 email marketing campaign!

 
If you want to see more Email Marketing examples download our Email Marketing benchmark about "Email marketing in Retail 2015". y "Email Marketing in Retail 2015-2016".