Would you let your subscribers decide whether or not they want to receive an email campaign?

When an important date arrives on the calendar, it is difficult to get rid of all those emails that accumulate in the inbox. Often, it seems that companies have the sole objective of generating conversions and leave behind the question of whether or not the user will actually be interested in receiving those particular campaigns.

The big question is: is there a way to achieve the same goal without overwhelming subscribers with so many emails? Sometimes it's not just a lack of interest in the content itself and receiving repetitive emails, but the timing itself can affect the user in a more personal and emotional way. How can we manage this and let the user decide for themselves?

Treatwell has taken a very good initiative to respect its users as much as possible, but without hindering its Father's Day campaigns. As you can see, in the email the user is offered the option of not receiving emails for this date if he/she wishes to do so.. In this way, you will not be bothered with campaigns, but notifications that are brand-related will be maintained.

We would agree that this is a gesture that shows great sensitivity on the part of the Treatwell team.

Leaving the decision in the hands of the subscriber, giving them that power, ends up being a benefit for both the company and the user. The company ensures that subscribers who are going to receive the campaigns will, in the vast majority, open and interact with them. Conversely, users who marked that they did not want to receive specific notifications for that date will remain satisfied and will value the company's initiative and concern for their feelings.

As the title said: Would you let your subscribers decide whether or not they want to receive an email campaign? From Digital Response we believe that this is a very good initiative and we are convinced that in the future this trend will increase. Email marketing will become more interactive. Not only will there be a sender sending information to a receiver, but the dialogue will be more and more of both.