Litmus Email Design Conference 2016 in Boston

On 15 August Litmus celebrated for 3 days in Boston the "Litmus for the Future". Email Design Conference 2016". Undoubtedly, the most important event of the year for Litmus, where great professionals of the sector met and presented their knowledge about email marketing.

What is the "Email Design Conference? It is a gathering of the email marketing community to offer marketers and designers a platform to learn, share and grow through different activities. It brings together sessions on innovative email marketing techniques, responsive emailcontent creation, content creation and email testing strategies.

As we can see in the image, the conference takes place in three different cities, making it easy for marketers and designers from all over the world to attend if they want to. In this post, we will focus on the Design Conference 2016 in Boston.
One of the most significant events of the conference was the announcement of the agreement between Microsoft Outlook and Litmusto help you improve your email marketing. #MakeEmailBetter. As we discussed in the last week's postAs a result, it seems that email providers are starting to collaborate with the email marketing community to take the industry a step further. This agreement between Litmus and Microsoft provides an opportunity to enhance and maximise the opportunities that email marketing can bring to marketers and users.

These are some of the tips that we liked the most from the different experts who spoke during the Email Design Conference 2016:
"Don't think like a marketer. Think like a user." Amanda Soehnlen
"You must not only show that people tolerate your emails, but also that they want them." Chad White
"Part of the process of building your ideal team of email professionals involves building your ideal external email team: teaching your customers" Jenn Fernandes
"Focus on these 6 principles: reciprocity, commitment, consistency, social approval, authority and scarcity." Aric Zion
"Email is a privilege, not an obligation. We don't have to send an email." Vicky Ge
"Don't tell your users how they should interact with your email. If it's not intuitive enough, do it again." Eric Lepetit
"Think of email not just as a channel to communicate a message, but as an opportunity to bring emotion to a conversation." Kristen Craft
"Just because it's popular, doesn't mean it's the right one. The right button is the one that has been tested."Mike Nelson
"Creativity is about relationships. Build a strong connection between users and creators, and good things will happen." Matt Caldwell
 
For more information on the "Email Design Conference 2016" see here.