4 tips for pre and post recruitment of emails to our database
There are different ways of capturing emails for a database, either of customers or prospects. As we have already said many times, in both cases it is essential to obtain the user's permission in order for us to carry out email marketing actions in a legal manner.Otherwise, we would be committing an illegality and would be obtaining registrations that would be deregistered after a short period of time.
Today we give you 4 tips for email acquisition in 3 different environments: websites, microsites or landing pages.
The easiest and most cost-effective way to get a potential customer to leave their contact details is by means of a subscription form on the website or a specific landing page. For this purpose, and as we introduced, there are 4 basic points to be aware of when creating a registration form:
1- Facilitates the registration process
The more information we request from the user, the fewer the number of registrations. In other words, we should make the registration process as easy as possible.
2- Use the progressive register
The previous point must coexist with the one we will now look at. The more information we get from the user (contact details, company, sector of activity, etc.), the more knowledge we will have of it and therefore, we will be able to carry out more personalised marketing actions. One way to make these two points coexist is through what is called progressive registration. In the first instance, the user can register by leaving basic contact information (name, email, telephone). Once the registration is done, and here we move on to the next point, it is important that you receive a automatic email in which:
a) You are asked for registration information (this way, we will know that the email of all users who have confirmed is valid).
b) You will be directed to a form where you can optionally expand your profile.
3- Implement a welcome email
The 3rd point consists of interacting, in real time, with the user. If at that moment you are interested in our products or services and leave us your contact details, we should respond with an automatic email in real time, such as a Welcome Email. The way our company interacts with its users in the digital ecosystem cannot be different from the way it does so in the offline world, and it must live up to the user's expectations.
4- Offer valuable content
Finally, if we offer some valuable content to the user in exchange for their data, the ratio between visits to the site and the number of registrations we achieve will increase.. Thus, if we have valuable content, such as whitepappers, ebooksIt will be worthwhile to offer them as registration "accelerators". Here is an example of how we apply it.
