How can social media help us to engage users?

We have already commented on numerous occasions on the importance of integrating email marketing with social media and that is mainly because both elements together can become a very powerful marketing tool. In this post we will talk about how we can get contacts for our email marketing database through social networks.

Social networks are a key element to impact users, so it is a good channel to capture leads related to our interests. On the other hand, email marketing is a great channel to communicate with the user. and create a closer bond. So the combination of one and the other can be the key to success in your digital marketing strategy.

We all know that the Opt-in and Double Opt-in forms on a website are the most common way of attracting subscribers. However, in parallel, there are some tips that can help us to boost subscriber acquisition with the help of social networks.

1. Incorporate the "Sign Up" button on your company's Facebook page.

The first tip is to add the "Sign Up to your official Facebook page. It is an easy task to carry out that will cause that if the user is interested in your brand, he/she will click on the button and will have easy access to subscribe to your newsletter. Let's not fool ourselves, The more we make it easy for users, the more likely we are to get them to subscribe.

2. Facebook user acquisition advertisement

Another way to expand your email contact list can be by Facebook Ads. If you notice, in most of the ads there is a call to action which tells you what you should do. In this case it is to subscribe, again with the "Sign Up" button.

3. Twitter user acquisition advertisement

As with Facebook, on Twitter we can use the call to action and the text of the tweet to capture the attention of users and encourage them to subscribe to our database to receive our newsletters.

4. Promote downloadable content on your social networks.

Another very easy and, moreover, very common way is to share ebooks, studies... anything that can be downloaded on your social networks. For example Digital Response who shares his ebooks, benchmarks and studies on email marketing on social networks. In this way, anyone interested in reading his content should subscribe.

5. Post attractive images on Pinterest and drive users to your sign-up forms.

Either to receive your newsletters or to download some content that has caught their attention. Pinterest is a very powerful social network, more than many people think. Using eye-catching images will attract the attention of users and, consequently, some of them will sign up to your database.

In this case, the call to action is "Read more" which prompts the user to continue reading related information on your website, where an opt-in form or downloadable content awaits.

In short, there are many ways to attract users, even more than we think. And social networks, without a doubt, appear as a very effective and easy option, which in addition to covering a large number of users, also allows you to segment and reach only those users you are interested in.