Many companies are already implementing push notifications in their marketing strategy. Here at Digital Response, we still remember when some of our clients first asked us to incorporate this new communication method into their strategy. And the thing is that the evolution of smartphones and apps has forced Marketing departments to find new ways to adapt to […]
One of the issues related to our agency’s activity that we often encounter is that companies give very little attention to transactional emails. As the name implies, we are referring to emails sent to the user in response to or informing about a transaction: reservation confirmation, e-commerce order generation, in-app purchase receipt, credit card expiration […]
There are different approaches a brand, company, or organization can take to initiate contact after a new user subscribes to their newsletter: subscription confirmation, double opt-in, welcome email… but which is the best option? Can we combine them? What are the pros and cons of each of them? The user’s perception of the brand has to be […]
At some point, you have probably wondered when is the best time to send an email to your subscribers or which is the day in which you could get a higher open-rate. Yes, we have all run A/B tests and a thousand other analyses to try to reach some conclusions… but the truth is that […]
At Digital Response, we often find ourselves facing particular challenges we must overcome. Today we will explain a recent case of one of our clients whose problem was the constant decrease in their campaigns’ Open Rate. Situation overview The client had apparent issues with their Open Rate. We decided to analyze the most important metrics (Open Rate, Click Rate, […]
That’s the big question. In times when a brand’s followers are often the ones creating content and, in many cases, quality content, how can we take advantage of it and use it in our own channels?
