Previously we saw how we can protect ourselves from phishing and email spoofing both as users and as a company. However, in this post we want to go more in depth about the identity verification protocols that any company, organisation or entity can set up to prevent cybercriminals from impersonating a legitimate sender by spoofing them using a [...]
Today we will see a type of email that not only has good results in terms of openings and conversions, but it is also an excellent tool to improve the user experience with the brand. Yes, we are talking about the Back in Stock Email. When a user wants a [...]
The success of an event does not depend solely on the organisation of the event. Without attendees, there is no event. Therefore, focusing a large part of our efforts on attracting users through different channels is a fundamental element. This is where Email Marketing comes in... what better way to get closer to our target audience than by [...]
La neurociencia es una disciplina muy valiosa que nos ayuda a conocer y entender los niveles de atención que muestran las personas a diferentes estímulos. Cuando hablamos de esta ciencia aplicada al marketing, hablamos del «Neuromarketing», herramienta que nos puede ayudar a explicar el comportamiento de los consumidores a partir de la actividad neuronal.
Las campañas de reposición de producto o replenishment son aquellas comunicaciones que enviamos a un cliente de forma anticipada para recordarle que en breve necesitará reponer de nuevo nuestro producto.
There are different ways to capture emails for a database, either customers or prospects. As we have said many times, in both cases it is essential to obtain the user's permission so that we can carry out email marketing actions in a legal way, since, otherwise, we would be incurring in [...]
We are currently in a time in which markets are saturated with products and often the differences between them are minimal. We often ask ourselves: What is it that makes a person choose my product and not that of the competition if we sell exactly the same thing? A priori [...]
Often, with so much email, it is difficult to know how to differentiate yourself from the competition and even to stand out from the crowd. In a context like this, originality and creativity become our best allies. And for this reason, today we give you 3 steps to follow to create an email with a high dose of originality [...].
Ya hemos hablado en anteriores ocasiones sobre la importancia de testear nuestros emails para lograr mejores resultados en las tasas de apertura y de clicks. En este caso, veremos qué elementos podemos testar y os daremos 13 ideas de A/B test para implementar en vuestras campañas de Email Marketing. Antes de entrar en materia y […]
Cuando hablamos de Call to Action, nos referimos a aquella parte del email que tiene el objetivo de mover al usuario a la acción una vez ya se ha captado su atención y se ha transmitido el mensaje principal. Hoy veremos 4 consejos que pueden ser de gran ayuda para vuestras campañas de email marketing.
