In the month of January and taking into account what we have seen and experienced in the agency during the past 2019, we want to make a top 3 of the email marketing trends that we think we will see in 2020. Take note!
This is how Digital Response closes 2019!
Digital Response is closing and leaving behind one of its best years ever, which is why we are excited to share it with you all. The team is growing! Over the course of this year we have expanded the family, and how! The team has grown from 13 employees to 21. We have also added new profiles [...]
How to become a certified Salesforce Marketing Cloud Consultant
It is the certification that offers a broader technical and strategic perspective on Marketing Cloud and requires having previously obtained the Salesforce Marketing Cloud Email Specialist certification. At Digital Response we believe that the team should always be growing and training. The industry is evolving rapidly and many of the guides that we used to use last year [...]
Reactivate your database users in a creative way!
In every database there are those users who are inactive, i.e. who do not react to the attempts we make to communicate with them via email. In this context, the reactivation email becomes very important. As its name suggests, its main objective is to lead users to take action and to [...]
What profiles should a good email marketing team have?
Surrounding yourself with a good team of professionals is always essential to carry out any strategy that is proposed within a company. In the field of Email Marketing, sometimes it is difficult to have more than one or two profiles to manage it and it is difficult to achieve the objectives set by the lack of resources and the lack of [...]
Master Class: What's New in Email Marketing and Marketing Automation?
This is the 3rd consecutive year that Digital Response organises an event in the form of a Master Class to share with the attendees the knowledge and expertise acquired over the years and the daily work with our clients.
9 examples of Email Marketing Automation
How Email Marketing Automation works and its advantages Nowadays it is possible to automate a large part of the email marketing actions we do. In fact, the more automated we have the communications we send to subscribers, the more effective the actions will be and the greater the savings in time and costs. To implement an email marketing automation strategy, we will need to define a series [...]
Interactive Emails: Trend VS Efficiency
Customers are increasingly asking for new trends to be applied to their emails. One of the requests we receive the most is to apply interactivity to email. While just 5 years ago everyone assumed that email, at a technical level, was something from the 90's and there was little to do creatively, in the last few years we have [...]
Application of STO (Send Time Optimisation) in email: more opens and fewer bounces
Surely you have asked yourself more than once what is the best time to send an email to your subscribers or what day you could get more openings. Yes, we have all done A/B tests and a thousand and one tests to draw conclusions... but the reality is that not all users [...]
Post-holiday syndrome! 5 tips for email marketing campaigns
Back to school, back to work, back to the office and of course, back to email marketing! After the summer and in the month of September, the challenge of implementing the email marketing strategy for the new business year arises. And for that reason, today we give you 5 tips to apply to [...]