In every database there are those users who are inactive, i.e. who do not react to the attempts we make to communicate with them via email. In this context, the reactivation email becomes very important. As its name suggests, its main objective is to lead users to take action and to [...]
Surrounding yourself with a good team of professionals is always essential to carry out any strategy that is proposed within a company. In the field of Email Marketing, sometimes it is difficult to have more than one or two profiles to manage it and it is difficult to achieve the objectives set by the lack of resources and the lack of [...]
This is the 3rd consecutive year that Digital Response organises an event in the form of a Master Class to share with the attendees the knowledge and expertise acquired over the years and the daily work with our clients.
How Email Marketing Automation works and its advantages Nowadays it is possible to automate a large part of the email marketing actions we do. In fact, the more automated we have the communications we send to subscribers, the more effective the actions will be and the greater the savings in time and costs. To implement an email marketing automation strategy, we will need to define a series [...]
Customers are increasingly asking for new trends to be applied to their emails. One of the requests we receive the most is to apply interactivity to email. While just 5 years ago everyone assumed that email, at a technical level, was something from the 90's and there was little to do creatively, in the last few years we have [...]
Surely you have asked yourself more than once what is the best time to send an email to your subscribers or what day you could get more openings. Yes, we have all done A/B tests and a thousand and one tests to draw conclusions... but the reality is that not all users [...]
Back to school, back to work, back to the office and of course, back to email marketing! After the summer and in the month of September, the challenge of implementing the email marketing strategy for the new business year arises. And for that reason, today we give you 5 tips to apply to [...]
With the arrival of summer, the tourism industry is at its peak. The hotel, catering and aviation sectors are deploying their best strategies and offers to capture the attention of users. In this context, email marketing becomes the king of strategies. In this post we will give you 5 tips [...]
En el anterior post, Email Marketing y automatización: factores clave del inbound (1a parte), vimos por qué es importante el email en el inbound marketing. En esta segunda parte veremos por qué la automatización también es un pilar fundamental de este. ¿Por qué la automatización es un pilar del inbound? Antes que nada es importante […]
El inbound marketing es una de las metodologías digitales más avanzadas, pero pocos resultados aportaría sin el email marketing y la automatización. ¿Quieres saber por qué? Es bastante simple: la metodología inbound comprende un conjunto de procesos, técnicas y filosofía, si eliminamos alguno de estos elementos se desintegra el conjunto y se pierde la utilidad. […]
