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International Email Marketing: 4 common challenges

24 October 2024 Sara Rovira Comments Off on Email Marketing Internacional: 4 desafíos comunes

Seguramente si has estado trabajando en campañas de email marketing internacionales, te vas a sentir identificado con este post. Como bien sabemos, actualmente las empresas buscan llegar a audiencias de diferentes países y culturas. Para el email marketing, esto implica una tarea crucial: gestionar campañas internacionales. Aunque esta estrategia tiene un enorme potencial, también nos […]

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How to maximise the potential of Salesforce for Email Marketing?

17 October 2024 Sara Rovira Comments Off on ¿Cómo aprovechar al máximo el potencial de Salesforce para Email Marketing?

En distintas ocasiones en nuestro blog, hemos hablado del potencial de Salesforce. Como bien sabemos, es una de las herramientas más potentes en el mundo del marketing digital. No solo es un CRM completísimo, sino que también permite automatizar y personaliza tu email marketing. Así pues, si estás pensando en mejorar tus campañas de email […]

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5th EDITION: Insightful talks with professionals from the Email Marketing, Marketing Automation and CRM sector.

10 de October de 2024 Sara Rovira Comments Off on 5a EDICIÓN: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM

Hoy hace un año que nació ¿Qué hay en tu Inbox?, un podcast de Digital Response en el que mantenemos conversaciones reveladoras con profesionales del sector con el objetivo de explorar los métodos más efectivos para tener éxito. Por lo tanto, el contenido que vas a encontrar en nuestro podcast puede ser de mucho valor si te interesa […]

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The rise of Artificial Intelligence in 2024

19 September 2024 Jordi Puig Comments Off on El auge de la Inteligencia Artificial en 2024

On previous occasions in this blog, we have talked about the importance of Artificial Intelligence in Email Marketing. As we know, artificial intelligence has gone from being an experimental tool to become an essential pillar in the world of digital marketing. In 2024, the applications of AI in email marketing and digital marketing will [...]

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The key to success: Integrating CRM with Email Marketing

12 September 2024 Jordi Puig Comments Off on La clave del éxito: Integrar CRM con Email Marketing

On previous occasions on our blog, we have talked about the importance of CRM in personalisation and multichannel marketing. We know perfectly well that personalisation is becoming one of the most important challenges for all companies that want to get the most out of their digital marketing actions. Therefore, integrating your platform [...]

Blog

Automated Workflows: 5 steps to create them effectively

5 September 2024 Jordi Puig Comments Off on Workflows automatizados: 5 pasos para crearlos de forma efectiva

In this blog, we have often commented on how important customer interactions are. We are well aware that customers are no longer just looking for products or services, but expect to find personalised and consistent experiences throughout their journey with the brand. This is where the automation of workflows can help them [...]

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4th EDITION: Eye-opening Talks with professionals from the Email Marketing, Marketing Automation and CRM industry

31 July 2024 Jordi Puig Comments Off on 4a EDICIÓN: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM

Some time ago, What's in your Inbox? was born, a Digital Response podcast in which we have revealing conversations with industry professionals with the aim of exploring the most effective methods for success. Therefore, the content you'll find in our podcast can be of great value if you're [...]

Blog

How can we retain customers through Email Marketing?

25 July 2024 Jordi Puig Comments Off on ¿Cómo podemos retener clientes mediante el Email Marketing?

We have talked in the past about the importance of acquiring leads, however, it is just as crucial as acquiring new ones. Email marketing has become a valuable tool for keeping customers engaged and loyal. In this post, we're going to look at two key strategies for retaining customers at a [...]

Blog

5 key techniques to improve the User Registration Processing phase

18 July 2024 Jordi Puig Comments Off on 5 técnicas clave para mejorar la fase de Tratamiento de Registro del usuario

In previous posts on our blog, we have seen how difficult it is for companies to get leads. These go through a long journey through the company with the aim of ending with the purchase and loyalty, going through different phases and stages. If you are interested in this topic, we [...]

Blog

Complete Guide to CRM: From Implementation to Optimisation

10 July 2024 Jordi Puig Comments Off on Guía Completa sobre CRM: Desde la Implementación hasta la Optimización

Earlier in this blog, we talked about the key role that CRM plays in aspects such as personalisation and multi-channeling today. However, in order to achieve successful results, we must ensure that it works optimally and efficiently. In this post, we will get to know the world of CRM in depth. First, we will discover what it is [...]

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