On previous occasions on this blog, we have talked about the importance of perfecting email marketing and using good promotional messages, however, it is not only a question of design and content, but also of understanding how your audience thinks and acts. Behind every click, every open and every conversion, there is [...]
Email marketing continues to demonstrate its ability to deliver tangible results, but not without challenges. Validity's recent The 2024 Email Marketing Pulse Report highlights the key trends, obstacles and strategies that define the current landscape. This article summarises the most relevant points and adds an analysis of how companies are [...]
2024 has been a key year for email marketing, consolidating itself as one of the most effective channels to connect with users. At Digital Response, at the beginning of the year we analysed this panorama through our 7th edition of the annual study, where 153 companies shared their strategies, results and perspectives for the future. [...]
Just over a year ago, we blogged about the power of email marketing in holiday campaigns. In that post, we analysed how to use email marketing to boost Christmas campaigns, with techniques such as personalisation, automation and the use of GIFs to capture attention, as well as segmentation and A/B testing to optimise results. How to [...]
At Digital Response we created What's in your Inbox, a Digital Response podcast in which we have revealing conversations with industry professionals to explore the most effective ways to succeed. As such, the content you'll find in our podcast can be of great value if you're interested in marketing.
As we all know, Black Friday has established itself as one of the most important commercial events of the year, especially for the retail sector. In 2024, email marketing campaigns play a key role in capturing the attention of consumers in the midst of competition and maximising the chances of winning [...]
As we have discussed before in this blog, one of the most important tasks in the world of digital marketing is to have advanced tools to create personalised, efficient and valuable experiences for users. Marketing automation and personalisation platforms are revolutionising the way in which companies are managing their marketing [...]
In 2024, the average daily time people spend on their mobile phones varies by region, although overall usage continues to increase. Globally, the daily average is approximately 3 hours and 15 minutes for smartphone users, according to Backlinko. In some countries, however, this time is much longer; [...]
Surely if you have been working on international email marketing campaigns, you will feel identified with this post. As we all know, nowadays companies are looking to reach audiences from different countries and cultures. For email marketing, this implies a crucial task: managing international campaigns. Although this strategy has a huge potential, it is also [...]
On different occasions on our blog, we have talked about the potential of Salesforce. As we all know, it is one of the most powerful tools in the world of digital marketing. Not only is it a complete CRM, but it also allows you to automate and personalize your email marketing. So, if you are thinking about improving your email campaigns [...]
