Email marketing can be a very interesting complement to your blog if you know how to use it. It can even be a better ally than social networks. In this post we explain the advantages of email marketing if you want to promote your corporate blog.
How to segment your database according to their interests?
Como bien hemos hablado en muchas ocasiones, hacer una buena segmentación de nuestra base de datos es fundamental, ya que nos permite enviar campañas de email mucho más efectivas y adaptadas a nuestros usuarios. Hoy veremos un buen ejemplo de cómo segmentar nuestra base de datos en función de los intereses de nuestros suscriptores.
How to apply up-selling and cross-selling in email marketing
El email marketing, como canal de venta directa por excelencia, se nutre de distintas técnicas de venta que se implementan en las campañas de email para lograr que estas sean mucho más efectivas. Hoy hablaremos de la técnica de up selling y cross selling y veremos ejemplos de cómo se aplican en el email marketing.
The power of GIFs in Mother's Day campaigns
El pasado domingo 3 de mayo llegó, como cada año, el día de la Madre y con él, un sinfín de campañas de email marketing donde las marcas desplegaban todas sus tácticas y estrategias para conseguir que sus productos se convirtieran en el regalo que comprarían sus suscriptores. Eso sí, este año en un contexto […]
Reactivate your database users in a creative way!
In every database there are those users who are inactive, i.e. who do not react to the attempts we make to communicate with them via email. In this context, the reactivation email becomes very important. As its name suggests, its main objective is to lead users to take action and to [...]
Example of how to surprise with an AB test
Today we will look at an example of an AB test that has been talked about a lot these days. In fact, you may have received one of the two versions in your email inbox. Yes, we are talking about Vueling.
Would you let your subscribers decide whether or not they want to receive an email campaign?
When an important date arrives on the calendar, it is difficult to get rid of all those emails that accumulate in the inbox. Often, it seems that companies have the sole objective of generating conversions and leave behind the question of whether or not the user will really be interested in receiving the email or not.
How to handle an error in an email, on the web... via email marketing?
As a company or as a user, you have probably sent or received an email with an error. No matter how big or small, it is crucial that we know how to react as quickly and efficiently as possible. Today we will see two examples of this. One on how to manage and turn around an error [...]
Example of PRO level personalisation in email marketing
Siempre nos gusta haceros llegar aquellos ejemplos de email marketing que logran sorprendernos y que consideramos que son todo un ejemplo a seguir. Uno de los miembros de nuestro equipo ha recibido este fantástico email de Zalando que es todo un ejemplo de personalización en email marketing.
The incorporation of bloggers in email marketing
The figure of the influencer is on the rise and there are already many companies that have decided to make them part of their marketing strategy. In fact, today we will analyse how the figure of the blogger is being incorporated into email marketing.