Unlike testing programmes in other channels, where significant time is required to reach meaningful conclusions, in email marketing we can test and get results in little more than a day or two.
4 tips for pre and post recruitment of emails to our database
There are different ways to capture emails for a database, either customers or prospects. As we have said many times, in both cases it is essential to obtain the user's permission so that we can carry out email marketing actions in a legal way, since, otherwise, we would be incurring in [...]
3 steps to make an impactful email
Often, with so much email, it is difficult to know how to differentiate yourself from the competition and even to stand out from the crowd. In a context like this, originality and creativity become our best allies. And for this reason, today we give you 3 steps to follow to create an email with a high dose of originality [...].
What elements does an email need to have in order to capture the user's attention?
One of the objectives of any marketer is to increase the Open Rate of their company's email marketing campaigns, but what is more interesting is to get the subscriber to spend a few seconds to read the email and not end up in spam before reading the first few words [...].
Using Geotargeting in Email Marketing
As email marketing professionals, we put all our efforts into ensuring that our campaigns are correctly interpreted by all browsers and email clients, we are committed to responsive design so that emails are adaptable and readable on all devices and screen resolutions, we optimise the code and images to avoid problems of error or misinterpretation, and we [...]
Automate your email marketing and save time and costs.
Today's technology allows us to automate a large part of the email marketing actions with our users. The more automated we have the communication flows with our users, as well as the management of HTML content, the more effective the actions will be and the greater the savings in time and costs.
Reactivate your database users in a creative way!
In every database there are those users who are inactive, i.e. who do not react to the attempts we make to communicate with them via email. In this context, the reactivation email becomes very important. As its name suggests, its main objective is to lead users to take action and to [...]
The importance of email marketing and databases in e-commerce
Before we tell you why you should include this powerful sales channel in your digital strategy, let's start with a brief introduction for those of you who haven't taken full advantage of this channel or associate it with spam.
Email Marketing as a powerful communication tool
Many see Email Marketing strictly as a tool to generate sales, but the reality is that it is much more than that, as it is also a communication tool. In this post we will see what are the pillars that make e-marketing so useful for communication.
How to do Email Marketing for Seniors
Often when we think of the elderly, we do not relate it to new technologies, much less to email marketing. However, the reality is that it is one of the market niches with the greatest potential for exploitation. That is why today we are going to give you 3 tips to target this group of [...]