El ecommerce ya no es opcional: es el presente y el futuro del retail. Pero en un mercado donde todos compiten, la verdadera diferencia no está en el precio, sino en la experiencia que ofreces a tus clientes. En este ebook descubrirás: Cómo transformar la experiencia del usuario digital para aumentar la conversión y fidelización. […]
BENCHMARK 2025: Email Marketing in the Retail Industry
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the Spanish retail industry. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Treatment of the record Sends Identification [...]
Design Trends for 2025 in Email Marketing
Email marketing design is constantly evolving, and 2025 will see trends towards simplicity, personalisation and visual optimisation. This ebook analyses the most effective strategies, from the use of minimalist designs and eye-catching colours to advanced techniques such as Early Access, FOMO and smart segmentation. In addition, we will also look at [...]
BENCHMARK 2025: Email marketing in the sports fashion industry
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the sports fashion industry in Spain. We have analysed the mailings from the moment of opt-in and those received over the following 30 days. Treatment of the record Sending Identification [...]
Research on the use and perception of email marketing and eCRM in Spain 2025
8th EDITION - This study carried out by Digital Response provides a detailed overview of the current state of this discipline and the most significant points of view of the professionals who have contributed to making it possible. This initiative has taken the form of a survey in which 114 professionals with responsibility in the fields of digital marketing and digital media took part.
BENCHMARK 2024: Email marketing in the home electronics sector
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the Home Electronics sector in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days Registration processing Sending [...]
BENCHMARK 2024: Email marketing in the food retail sector
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the large-scale food distribution sector in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Treatment of the record Sending [...]
BENCHMARK 2024: Email marketing in the hotel industry
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the hotel industry in Spain. We have analysed the mailings from the moment of opt-in and those received over the following 30 days. Treatment of the record Sending Identification of the [...]
Research on the use and perception of email marketing and eCRM in Spain 2024
7th EDITION - This study by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 153 companies have participated and in which the results shown and analysed have been obtained. Business landscape [...]
BENCHMARK 2023: Email Marketing in the Retail Industry
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the Spanish retail industry. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Treatment of the record Sends Identification [...]