La escalabilidad en el retail y la moda ya no depende solo de lanzar más campañas o estar presente en más mercados: el verdadero reto está en cómo se organizan los procesos de CRM, cómo se automatiza la operativa y cómo se gana velocidad sin perder control, especialmente en entornos con alta presión comercial y […]
El crecimiento en ecommerce B2C ya no depende solo del producto o del marketing: hoy el verdadero diferencial está en cómo operas tu CRM, cómo activas tus datos y cómo automatizas tus journeys sin fricción, especialmente en sectores tan competitivos como moda y retail. En este ebook descubrirás: Cómo ha cambiado el rol del CRM: […]
Ecommerce is no longer optional: it is the present and the future of retail. But in a market where everyone is competing, the real difference is not in the price, but in the experience you offer your customers. In this ebook you will discover: How to transform the digital user experience to increase conversion and loyalty. [...]
Email marketing design is constantly evolving, and 2025 will see trends towards simplicity, personalisation and visual optimisation. This ebook analyses the most effective strategies, from the use of minimalist designs and eye-catching colours to advanced techniques such as Early Access, FOMO and smart segmentation. In addition, we will also look at [...]
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the sports fashion industry in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Record processing Sender identification Sender identification Sending Issues Personalisation Programmes [...]
8th EDITION - This study carried out by Digital Response provides a detailed overview of the current state of this discipline and the most significant points of view of the professionals who have contributed to making it possible. This initiative has taken the form of a survey in which 114 professionals with responsibility in the fields of digital marketing and digital media took part.
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the Home Electronics sector in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days Registration processing Sending [...]
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the large-scale food distribution sector in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Treatment of the record Sending [...]
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the hotel industry in Spain. We have analysed the mailings from the moment of opt-in and those received over the following 30 days. Treatment of the record Sending Identification of the [...]
7th EDITION - This study by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 153 companies have participated and in which the results shown and analysed have been obtained. Business landscape [...]
