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Ebooks and Downloads

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Ebooks and Downloads

Empowering ecommerce through user experience and technology

29 October 2025 Albert Argelagués Comments Off on Potenciar el ecommerce a través de la experiencia del usuario y la tecnología

Ecommerce is no longer optional: it is the present and the future of retail. But in a market where everyone is competing, the real difference is not in the price, but in the experience you offer your customers. In this ebook you will discover: How to transform the digital user experience to increase conversion and loyalty. [...]

Ebooks and Downloads

Design Trends for 2025 in Email Marketing

19 March 2025 Albert Argelagués Comments Off on Tendencias en Diseño para 2025 en Email Marketing

Email marketing design is constantly evolving, and 2025 will see trends towards simplicity, personalisation and visual optimisation. This ebook analyses the most effective strategies, from the use of minimalist designs and eye-catching colours to advanced techniques such as Early Access, FOMO and smart segmentation. In addition, we will also look at [...]

Ebooks and Downloads

BENCHMARK 2025: Email marketing in the sports fashion industry

10 March 2025 Albert Argelagués Comments Off on BENCHMARK 2025: El email marketing en la industria de la moda deportiva

This Benchmark is the result of an analysis of the email marketing sends of the main companies in the sports fashion industry in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Record processing Sender identification Sender identification Sending Issues Personalisation Programmes [...]

Ebooks and Downloads

Research on the use and perception of email marketing and eCRM in Spain 2025

3 March 2025 Lorena Criado Comments Off on Investigación sobre el uso y la percepción del email marketing y el eCRM en España 2025

8th EDITION - This study carried out by Digital Response provides a detailed overview of the current state of this discipline and the most significant points of view of the professionals who have contributed to making it possible. This initiative has taken the form of a survey in which 114 professionals with responsibility in the fields of digital marketing and digital media took part.

Ebooks and Downloads

BENCHMARK 2024: Email marketing in the home electronics sector

18 September 2024 alecastellano Comments Off on BENCHMARK 2024: El email marketing en el sector de la electrónica del hogar

This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the Home Electronics sector in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days Registration processing Sending [...]

Ebooks and Downloads

BENCHMARK 2024: Email marketing in the food retail sector

29 April 2024 alecastellano Comments Off on BENCHMARK 2024: El email marketing en el sector de la gran distribución alimentaria

This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the large-scale food distribution sector in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Treatment of the record Sending [...]

Ebooks and Downloads, Uncategorised

BENCHMARK 2024: Email marketing in the hotel industry

20 March 2024 alecastellano Comments Off on BENCHMARK 2024: El email marketing en la industria hotelera

This Benchmark is the result of an analysis of the email marketing sends of the main companies in the hotel industry in Spain. We have analysed the mailings from the moment of opt-in and those received over the following 30 days. Treatment of the record Sending Identification of the [...]

Ebooks and Downloads

Research on the use and perception of email marketing and eCRM in Spain 2024

12 March 2024 alecastellano Comments Off on Investigación sobre el uso y la percepción del email marketing y el eCRM en España 2024

7th EDITION - This study by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 153 companies have participated and in which the results shown and analysed have been obtained. Business landscape [...]

Ebooks and Downloads

BENCHMARK 2023: Email Marketing in the Retail Industry

9 October 2023 alecastellano Comments Off on BENCHMARK 2023: El email marketing en la industria de la gran distribución

This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the Spanish retail industry. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days. Treatment of the record Sends Identification [...]

Ebooks and Downloads

BENCHMARK 2023: Email marketing in the sports fashion industry

5 September 2023 alecastellano Comments Off on BENCHMARK 2023: El email marketing en la industria de la moda deportiva

This Benchmark is the result of an analysis of the email marketing sends of the main companies in the sports fashion industry in Spain. We have analysed the mailings from the moment of opt-in and those received over the following 30 days. Treatment of the record Sending Identification [...]

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