This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the cosmetics industry in Spain. We have analysed the mailings from the time of opt-in and those received over the following 30 days. Record processing Sender identification Sender identification Sending Issues Personalisation [...]
At Digital Response we wanted to compile all the information that we consider essential to start being a Salesforce Partner. Therefore, in this eBook we are going to know more in detail aspects related to Salesforce and what it means to be a Salesforce Partner. What elements do we take into account? Information about what [...]
Digital Response wanted to identify which brands and companies are current benchmarks in the world of email. As a result, we have produced this ebook where part of the team has made a selection of those emails that according to their criteria are good examples and follow best practices.
6th EDITION - This study carried out by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 51 companies have participated and in which the results shown and analysed have been obtained. What will you find [...]
This Benchmark is the result of an analysis of the email marketing campaigns sent by the main companies in the cosmetics industry in Spain. We have analysed the mailings from the moment of the opt-in and those received over the following 30 days.
5th EDITION - This study carried out by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 54 companies have participated and in which the results shown and analysed have been obtained. What will you find [...]
Brands are adapting their marketing and commercial strategies and incorporating mobile applications into the channel mix. These allow them to foster the relationship with the customer in a much more effective way: increasing user interaction with the brand and providing a personalised and direct experience. In this ebook, the aim is to [...]
This Benchmark is the result of an analysis of the email marketing sends of the main companies in the electronics industry in Spain. We have analysed the mailings from the time of opt-in and those received over the following 30 days.
In the case of email marketing, the complexity of managing campaigns to different markets (countries or geographical areas) is compounded by the production and review times, which are usually very short. In the following ebook we are going to present some ideas on how to achieve optimal management of an email marketing programme.
One of the most stressful situations from an operational point of view occurs during the production and approval process of the final pieces (emails, push notifications, in apps, banners...). In the specific case of email marketing, another stress factor is the generally short production times. This situation can be aggravated by [...]
