Desde Digital Response os presentamos este estudio, cuyo objetivo es el de mostrar cómo ha afectado la crisis del Covid-19 a nuestra disciplina, el Email Marketing. El estudio nace de una encuesta realizada a empresas de distintos perfiles, con la labor de recopilar la información necesaria para obtener una fotografía lo más real posible de la situación y […]
Desde Digital Response hemos querido identificar qué marcas y empresas son referentes actuales en el mundo del email. Como resultado hemos elaborado este ebook donde parte del equipo ha hecho una selección de aquellos emails que según su criterio son buenos ejemplos y siguen best practices.
3rd EDITION - This study by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 158 companies have participated and in which the results shown and analysed have been obtained.
Havaianas decided to implement an abandoned cart recovery programme in order to generate more conversions and increase their turnover. Digital Response, an agency specialising in Email Marketing and Marketing Automation, carried out the process. In the following Case Study we present the project, as well as the results obtained.
This study conducted by Digital Response, in collaboration with Adigital, analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 737 companies have participated and in which the results shown and analysed have been obtained.
New edition of the Retail Email Marketing Benchmark, in this case, 2017. This study is the result of an analysis of the Email Marketing sendings of a group of fashion brands representative of the sector in Spain. We have analysed the sendings from the moment of the opt-in and those received throughout the [...]
In this ebook we will outline some ideas studied by neuroscience and social psychology in relation to user behaviour in the marketplace. In this context, we will see how we can apply the psychology of persuasion to email marketing.
This ebook discusses how to carry out remarketing actions to recover abandoned shopping carts through the use of email. In addition, the user will find tips on how to create a good abandoned cart recovery programme and learn how to target this type of email according to the reason for abandonment.
In this ebook you will find four case studies of testing to identify the real behaviour of subscribers on important elements such as subject, design and sending time. The results obtained and analysed will help you to significantly improve the results of your email marketing campaigns. The results obtained and analysed will help you to significantly improve the results of your email marketing campaigns. What are the 4 [...]
This benchmark is the result of the analysis of Email Marketing sends from a group of distribution companies. Specifically, of some distribution companies integrated in the National Association of Large Distribution Companies (ANGED). We have analysed the mailings that have been carried out in the Christmas campaigns 2015-2016 (November, December and January).
