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Ebooks and Downloads

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Ebooks and Downloads

Email Marketing benchmarks according to Digital Response

3 de April de 2020 Ariadna Gubern Comments Off on Referentes en Email Marketing según Digital Response

Desde Digital Response hemos querido identificar qué marcas y empresas son referentes actuales en el mundo del email. Como resultado hemos elaborado este ebook donde parte del equipo ha hecho una selección de aquellos emails que según su criterio son buenos ejemplos y siguen best practices.

Ebooks and Downloads

Research on the use and perception of email marketing in Spain 2019

14 May 2019 Ariadna Gubern Comments Off on Investigación sobre el uso y la percepción del email marketing en España 2019

3rd EDITION - This study by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 158 companies have participated and in which the results shown and analysed have been obtained.

Case Studies, Ebooks and Downloads

Case Study Havaianas - Implementation of an abandoned trolley recovery programme

1 June 2018 Ariadna Gubern Comments Off on Case Study Havaianas – Implementación de un programa de recuperación de carritos abandonados

Havaianas decided to implement an abandoned cart recovery programme in order to generate more conversions and increase their turnover. Digital Response, an agency specialising in Email Marketing and Marketing Automation, carried out the process. In the following Case Study we present the project, as well as the results obtained.

Ebooks and Downloads

Research on the use and perception of email marketing in Spain 2017

17 October 2017 Ariadna Gubern Comments Off on Investigación sobre el uso y la percepción del email marketing en España 2017

This study conducted by Digital Response, in collaboration with Adigital, analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 737 companies have participated and in which the results shown and analysed have been obtained.

Ebooks and Downloads

Benchmark Email Marketing Retail 2017

19 de May de 2017 Ariadna Gubern Comments Off on Benchmark Email Marketing Retail 2017

Nueva edición del Benchmark de Email Marketing en Retail, en este caso, del 2017. Este estudio es el resultado de un análisis de los envíos de Email Marketing de un grupo de marcas de moda representativas del sector en España. Se han analizado los envíos desde el momento del opt-in y los recibidos a lo largo del […]

Ebooks and Downloads

Psychology of Persuasion applied to Email Marketing

27 March 2017 Ariadna Gubern Comments Off on Psicología de la persuasión aplicada al Email Marketing

In this ebook we will outline some ideas studied by neuroscience and social psychology in relation to user behaviour in the marketplace. In this context, we will see how we can apply the psychology of persuasion to email marketing.

Ebooks and Downloads

Applications of Remarketing in Email Marketing and Cross Channel Marketing

16 de March de 2017 Ariadna Gubern Comments Off on Aplicaciones del Remarketing en Email Marketing y Marketing Cross Channel

Este ebook aborda cómo llevar a cabo acciones de remarketing para recuperar carritos abandonados de la compra mediante el uso del email. Además, el usuario encontrará consejos para crear un buen programa de recuperación de carritos abandonados y aprenderá cómo orientar este tipo de emails según el motivo de abandono.

Ebooks and Downloads

Four case studies on testing in Email Marketing

10 de March de 2017 Ariadna Gubern Comments Off on Cuatro casos prácticos de testeo en Email Marketing

En este ebook se realizan cuatro casos prácticos de testeo para identificar el comportamiento real que tienen los suscriptores sobre elementos tan importantes como son el asunto, el diseño y la hora de envío. Los resultados conseguidos y analizados os ayudarán a mejorar significativamente los resultados de vuestras campañas de email marketing. ¿Cuáles son los 4 […]

Ebooks and Downloads

Benchmark: Email Marketing en la gran distribución 2015-2016

8 de March de 2016 Guest Blogger Comments Off on Benchmark: Email Marketing en la gran distribución 2015-2016

Este benchmark es el resultado del análisis de envíos de Email Marketing de un grupo de empresas de distribución. Concretamente, de algunas compañías de distribución integradas en la Asociación Nacional de Grandes Empresas de Distribución (ANGED). Se han analizado los envíos que se han llevado a cabo en las campañas de Navidad 2015-2016 (Noviembre, Diciembre y Enero).

Ebooks and Downloads

Benchmark: Email marketing in Retail 2015

18 December 2015 alecastellano Comments Off on Benchmark: Email marketing en Retail 2015

This benchmark is the result of an analysis of the Email Marketing sendings of a group of representative fashion brands in Spain. We have analysed the mailings from the time of opt-in and those received throughout the following month.

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