A few weeks ago we talked about how to embed video in your email marketing campaigns, but the use of video email is not only limited to mass campaigns that seek immediate conversion. We can take care of and improve the relationship with our customers by using video in our transactional emails, this also allows us to give a great [...]
Unbelievable but true. Millennials love email as much as we do. And this has been corroborated by the latest industry research, where younger consumers have shown their interest and willingness to use email as a mechanism to find new products and services.
Planning our email marketing campaigns in advance is a very important element if we want to reach our users correctly. However, seizing the moment and living day by day can become an added value if you know how to do it in email marketing.
Until now we have been embedding video on the web, social networks such as Facebook, Twitter, Instagram or Vine, and on platforms such as Youtube or Vime, but not within email, why?
The two titans of email services, Outlook and Gmail, are once again vying for the top spot. This time, and catching many by surprise, Outlook unseats Gmail and takes over with its new update: Outlook 2016.
Nowadays, everyone seems to be talking about the concept of "Big Data" as an indispensable element for capturing and managing information in the digital world. But... Is it as effective in Email Marketing as we think?
After a few years in which email marketing seemed to be losing its reputation and prestige, recent changes in the digital advertising industry and in the way users connect to the web, along with some very notable innovations in the email sector, are significantly revitalising it.
What will email marketing look like in 2016? Every year we are asked the same question. What is clear to us is that the digital market is a changing market, which forces marketers to adapt every year in order to have a real competitive advantage.
