How to outsource email campaigns without losing control
As we highlighted at the beginning of the year in our post on email marketing trends for 2025In addition, personalisation and advanced automation have become key pillars in achieving the goals of CRM and Marketing Automation departments. However, implementing these operations at scale requires time, technical resources and dedication, which many in-house teams cannot always afford.
Against this backdrop, outsource the execution of email marketing campaigns emerges as a smart solution: it frees teams from operational tasks without losing control over strategy and customer experience. With the support of a specialised agency, it is possible to scale, personalise and automate campaigns with greater agility and efficiency.
In this post, we are going to see how outsourcing email marketing campaigns allows you to free up your team without losing control. In addition, we will discover the advantages of working with an expert agency in automation, email design and specialised in platforms such as Salesforce, Braze or Klaviyo.
First of all, why outsource?
Companies that already use advanced platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, Klaviyo or Oracle Responsys find in the outsourcing of email marketing services an effective way to focus on what really matters: strategy, creativity and business vision.
In other words, outsourcing doesn't mean giving up control. It means having a specialised marketing automation agency act as an extension of your team.
So, what are the advantages of outsourcing your email marketing campaigns?
1. Operational agility without overloading your team
An email marketing agency can execute campaigns, design responsive emails, and layout HTML pieces. without requiring additional training for your team or lengthy training processes. onboarding. From promotional mailings one-shot to complex automated journeys, everything is solved with speed and quality.
2. Expert support on leading platforms
Collaborate with specialists in Salesforce Marketing Cloud, Klaviyo o Braze allows you to take full advantage of the capabilities of these tools. Whether you need help activating campaigns on Braze or external support for email campaigns on Adobe CampaignAn experienced team can do this without friction.
3. Quality in design and personalisation
An expert agency brings not only execution skills, but also creative quality.. From the design and layout of HTML emails to the implementation of responsive emails that work on all devices and email clients, every detail adds up to improve conversion.
4. Advanced automation and optimised journeys
Are you setting up journeys or actually activating them? An agency specialising in automated journeys in the Salesforce Marketing Cloud can help you turn ideas into results with well-structured email campaign automation, impacting every stage of the funnel: onboarding, activation, retention, winback...
In 2025, personalisation is no longer a "plus", it is the standard.. According to the experts who participated in our post on email marketing trends, the ability to personalise in real time, with dynamic, behaviour-based content, will be key to achieving relevance and conversion..
This level of sophistication is only possible when you have the right technical and human resources, something that is often only possible with the external support of a specialised agency.
Use cases: how B2C brands work
Many B2C brands rely on a marketing automation agency for:
- Running automated campaigns in Klaviyowith behavioural journeys and dynamic segmentation.
- Design and launch ecommerce-optimised newslettersintegrated with platforms such as Shopify or Magento.
- Activate customised campaigns on Braze for events such as saleslaunches or loyalty campaigns.
- Keeping campaign management in the Salesforce Marketing Cloud under controleven at peak demand such as Black Friday or Christmas.
So, do I lose control if I outsource?
On the contrary. At Digital Response we work under collaborative models, with validation flows and full transparency. You define the strategy; we take care of the implementation, technical monitoring and reporting.. Everything is documented, automated and connected to your processes.
In short, if you are looking for an email marketing agency with real experience in automation for B2C companies, implementation in Salesforce, Klaviyo or Braze, and a team capable of designing, programming and launching campaigns with precision, at Digital Response we are ready to help you.
