Reactivate your database users in a creative way!

In every database there are those users who are inactive, i.e., who they do not react to our attempts to communicate with them. via email. In this context, the reactivation email takes centre stage. As its name suggests, its main objective is to to drive users to action and get them reactivated. For example, that they open the email, click on one of the links, visit the site or make a purchase.

However, what should we take into account when creating a reactivation email?

As we have already commented in this postThere are different ways to approach the reactivation email. We can choose to accompany it with an incentive, ask for confirmation of the user's subscription or simply look for an original reactivation email that captures the attention just by reading the subject line. Therefore, we need to determine what exactly we want to achieve from the inactive user to choose which options we will propose to you within the email.

Here is a very good example from the company PromoFarma.

In this case, the email was sent with the subject line: Gabriela, are you there?. A concise copy that captures the user's attention and incites them to want to know a little more. When opening the email we are asked 4 options that cleverly explain why the user may have been inactive. Three of the options take us to the "sales" section of the website" and the other one takes us to a form to recover the password.

Even if we don't want to buy anything in particular, the fun touch of the email makes us want to let's quickly reconnect with the brand and that we will most likely keep an eye out for their next communications.

On the other hand, it is important that we determine when will the reactivation email be sent? we have implemented. In other words, how long a user must be inactive before the reactivation email arrives.

Finally, we need to think about what actions we will take whether the user finally reacts to our email or, on the contrary, does not pay any attention to it at all. We recommend the following:

• If you reactIn order to do so, we will place the user in the recruitment or conversion phase from user life cycle and we will continue to send you emails.
• If NO reactionit we will exclude from our database and we will not send you any more emails. This way, our email marketing results will not be affected.