How to leverage your followers' content for your emails?

That is the big question. At a time when a brand's followers are often the ones who generate content, often quality content, how can we take advantage of them and use them in our own channels?

In this context, several tools have appeared that make it possible to satisfy this insight. In this post we will focus specifically on Olapic.

What is Olapic?

Olapic is a social commerce tool that not only allows you to get the most out of an influencer marketing strategy, but also the content of the followers themselves. It turns content into a brand's most valuable asset.

Through a hashtag The published content is monitored and then sand integrated into the channel where you have decided to implement it: website, social networks, email marketing...

How to take advantage of your users' # to animate your emails?

At Digital Response we have used this platform in the field of email for one of our clients, Havaianas.

The idea was to create a strategy to engage with customers. As we said before, take advantage of published content and shared through a hashtag on social networks to create a section in your email where these images were seen.

Designing and placing your followers' posts in a part of the email was a way of thank them for their dedication and the trust placed in the brand, to create a closer relationship with them and, why not, to have a much more original and fun email!

Here you can see the section we are talking about:

Olapic allows us to choose from the sea of user images and select those that best suit our email campaign.

In the case of Havaianas, every time we open the email, images changei.e. they are updated automatically. This means that opening an email several times does not mean that you see the same content.

The idea came about in the following way. We thought: why don't we make the images change from time to time and create a photo section within the email campaigns? This way, instead of being a simple photo gallery, it becomes a space where we dynamically show the best images shared by customers. And this is how we ensured that no email was ever the same again, as we said, if we open it several times, it will always show new photos without having to make an effort in the selection and preparation of images.

Here is the full email so you can see the effect it has.