Four case studies on testing in Email Marketing

In this ebook you will four testing case studies to identify the actual behaviour of subscribers on such important elements as the subject, design and time of dispatch. The results obtained and analysed will help you to significantly improve the results of your email marketing campaigns.
 
What are the 4 testing case studies?
Issue test: customisation vs. non-customisation
Subject line test: does the use of symbols encourage my emails to be opened?
Design test: responsive vs. not responsive
Dispatch time test

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