Email Marketing Examples: Campaign Monitor's Top 100 2013

We like to bring you from time to time an example of email marketing that serves as a reference and helps us to learn about best practices in email or learn how others have solved challenges that we face every day.

Today we bring you a compilation by Campaign Monitor of the best email marketing campaigns carried out during 2013. What we find interesting about this document is that, in addition to being a very good source of inspiration, it has several sections with a different approach to all these campaigns.
This is what you will find in the document:

– Design Leaders: This section focuses on the layout of the email and how the campaigns they present have gone further in the design concept. It is the section that has more to do with visual inspiration and structure and also with the new responsive email designs.
– Top PerformersCampaigns that have had a minimum of 10,000 recipients, an open rate of more than 50% and/or a click-through rate of 5%.
– NonconformistsThis section shows those campaigns that have dared to go beyond best practices and proven effective strategies. These are emails that have broken new ground in aspects such as design, subject lines, call-to-action or personalisation.
– Optimization Experts: this is the section on testing. It shows the winning versions of an A/B test on various factors, which resulted in a 20% performance improvement.
– All-Stars: as the name suggests, are the stars of the email industry. Examples of the companies that Campaign Monitor has considered to be the best in the sector are Litmus, Fibit and Red Bubble.
You can download the ebook free of charge at this link.