Here's how Email Marketing can boost your blog
Email marketing can be a very interesting complement to your blog if you know how to use it. It can even be a better ally than social networks. In this post we explain the advantages of email marketing if you want to promote your corporate blog.
What does email marketing allow us to do for our blog?
- Send news and information that may be of interest.
- Present products or services.
- Encourage your readers to read your content, comment on it and promote it.
- Reach new readers (via a third party referral).
- Keep your blog present in the minds of those who have subscribed but haven't visited in a while.
Most people, even those who do not use social media, have email. Therefore, email allows us to reach users who do not use other channels.. In addition, email is reminiscent of snail mail and creates a sense of closeness and proximity to the brand, which is one of the best ways to get recurring traffic, as it creates a bond with readers.
Social networks are still a general channel where we publish content. But in this case, a lot of information may go unnoticed. In the case of email, it is a direct channel.. Only people who have signed up for our newsletter receive the emails, and this allows us to have a list of contacts and segment it in order to send emails that contain attractive information for them and, at the same time, personalised.
In addition to being an attractive vehicle in the eyes of users, it is a very easy channel to measure, so we can get a lot of information about the behaviour of our users. In short, email marketing can prolong and extend a company's marketing, especially if it is done in conjunction with a blog.
Case study: Digital Response Blog
What better way to show the effectiveness of email marketing than by using ourselves as an example. The Digital Response Blog is complemented by a newsletter that is sent weekly (on Thursdays) to all those who are subscribers to our blog.
Once a week our subscribers receive an email like this. An email that lists the posts of the week and invites our users to find out what topics we have covered and to continue reading our articles. In this way, we ensure that our readers are aware of our publications and keep us in mind. In addition, we give them the option to share our content on social networks.
In a nutshell, if you have a corporate blog and want to promote your content, don't forget to have a good email marketing strategy.. It is something simple and effective that will make your blog receive more visits and have loyal users. Undoubtedly the Multichannel Marketing remains the key to success for any corporation. By combining the different channels you will achieve higher visits and, consequently, higher conversions.
