Blog, Email Marketing Examples

Win with your emails on Black Friday

11 November 2015 Comments Off on Triunfa con tus emails en el Black Friday

The Black Friday is just around the corner. An American tradition that is gaining more and more weight in the Spanish market, especially in the field of e-commerce. According to a research conducted by Custoraemail marketing campaigns accounted for 27% of Christmas sales last year, and Black Friday 2015 is expected to be one of the best years ever..

In addition, according to a comprehensive analysis of BrainSINS In Europe, the majority of users, mostly from Europe and North America, began to notice an increase in the steady increase in electronic traffic from Monday 24 November to Monday 1 December (Cyber Monday).. While shopping malls will drive people crazy, online shopping will emerge as a more convenient and, in some cases, more effective substitute.
Therefore, it is clear how important marketing strategies are at this time of the year. And especially email marketing, a tool that should be used weeks in advance, for make users aware of the offers that will be available during these days. in order to generate traffic to the shop to encourage the purchase of a product or service.
So, the real challenge is to prepare users before the 27th of November arrives. We want to propose you different ideas of successful email marketing campaigns so that you can apply them and achieve the desired conversion. But first, we leave you a list of 10 keys to remember if you want to implement an effective email marketing strategy:

  1. Go todon't wait until 27 November
  2. I know responsive!!
  3. Encourage your users to do the opt-in
  4. ¡¡Geolocate!!
  5. It offers promotions and discounts to achieve conversions
  6. Everything that is free attracts attention, so give something as a gift
  7. Be relevant and close to the user
  8. Commitment to the originality
  9. Surprise with the subject of your email
  10. Combines the emails with social networks

Here are some of them success stories from other years to give you the inspiration you need:

  • The email that makes you feel special

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We all like to feel special and unique, therefore, make the user feel that they have a privilege that only a few can enjoy. This is achieved by speaking in the second person, face to face, and giving information (in this case a discount code) that will benefit them. In addition, an effective element is to anticipate the 27th and offer offers or discounts, as in this case.
Keywords: YOU ARE TOUS; you will be the first to know; the first to know; the first to know everything; STRESS NOW

  • The email that gives you a gift

Black-friday_spain
Let's not kid ourselves, we all love presents. Anything with the word FREE or GIFT attracts our attention.. So, why not have a little gift for our users if they buy? That will encourage people to buy your products, especially if they are gifts as beautiful as those offered by TOUS!
Keywords: GIFT+FREE SHIPPING; 28,29 AND 30 NOVEMBER; One gift per purchase

  • The email that tells you everything in a nutshell

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Simple and concise. Sometimes you don't need images to convey the essence of your message. In fact, there are situations that require it, in order to appeal to the user's imagination and create curiosity in them. If you want to know more... click here.
Keywords: 40%; Click it; INCREDIBLE price

  • Email with a unique opportunity

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The emails last minute are key at any time of the year. It is a strategy that never fails. It gives the opportunity to those who have not yet been able to make their purchase to do so. It is an unexpected mailing that gives you the chance to enjoy a promotion or discount until the last minute.
Keywords: 40% discount; TODAY ONLY; CLICK HERE, Promotion valid until...